#A90078
Closest named color: Red Violet (#9E0168). oklch(48.9% 0.207 346), rgb(169, 0, 120).
Aa
White text reads best on this color (7.09:1).
About this color
#A90078 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.207 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.033 away. White text reads best on it, at 7.09:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.95:1 |
| White text | 7.09:1 |
Values
| HEX | #A90078 |
| RGB | rgb(169, 0, 120) |
| HSL | hsl(317, 100%, 33%) |
| OKLCH | oklch(48.9% 0.207 346) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A90078 | 7.09:1 | AAA | Lc -87.3 | Fine for body text |
| Black text on #A90078 | 2.95:1 | Fails | Lc 21.8 | Dividers and decoration only |
| #A90078 text on white | 7.09:1 | AAA | Lc 82.2 | Fine for body text |
| #A90078 text on black | 2.95:1 | Fails | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#F9E3EE
oklch(93.7% 0.028 345.9)
-
Step 200
200
#F6CBE1
oklch(88.5% 0.056 346.1)
-
Step 300
300
#F0A6CE
oklch(80.8% 0.1 346)
-
Step 400
400
#E573B5
oklch(70.7% 0.16 346.2)
-
Step 500
500
#DA47A3
oklch(63.1% 0.204 346)
-
Step 600
600
#C51A8E
oklch(55.6% 0.222 346)
-
Step 700
700 (this color)
#A90078
oklch(48.9% 0.207 346)
-
Step 800
800
#8A0E62
oklch(42.7% 0.171 346.1)
-
Step 900
900
#6F1850
oklch(37.6% 0.134 346)
-
Step 950
950
#41112F
oklch(27% 0.083 345.7)
#A90078 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #29487A | 0.237 |
| Deuteranopia (no green cones) | #5A6175 | 0.202 |
| Tritanopia (no blue cones) | #B50045 | 0.088 |
| Achromatopsia (no color) | #585858 | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A90078
#A90078
oklch(48.9% 0.207 346)
- #007253
#007253
oklch(49% 0.101 166.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A90078, closest first.
No curated palette has a color within ΔE 0.04 of #A90078.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.033
- Deep Magenta #A0025C ΔE 0.048
- Dark Fuchsia #9D0759 ΔE 0.054
- Violet Red #A50055 ΔE 0.057
- Warm Purple #952E8F ΔE 0.060
- Medium Violet Red #C71585 ΔE 0.068
- Dark Magenta #8B008B ΔE 0.076
- Berry #990F4B ΔE 0.079
Use #A90078 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.