#A81968
Closest named color: Deep Magenta (#A0025C). oklch(48.9% 0.186 353.6), rgb(168, 25, 104).
Aa
White text reads best on this color (6.99:1).
About this color
#A81968 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.186 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Magenta (#A0025C), ΔE 0.029 away. White text reads best on it, at 6.99:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.186) |
| Temperature | warm |
| Nearest name | Deep Magenta (#A0025C) |
| Black text | 3.00:1 |
| White text | 6.99:1 |
Values
| HEX | #A81968 |
| RGB | rgb(168, 25, 104) |
| HSL | hsl(327, 74%, 38%) |
| OKLCH | oklch(48.9% 0.186 353.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A81968 | 6.99:1 | AA | Lc -87.6 | Fine for body text |
| Black text on #A81968 | 3.00:1 | AA large text | Lc 21.5 | Dividers and decoration only |
| #A81968 text on white | 6.99:1 | AA | Lc 82.5 | Fine for body text |
| #A81968 text on black | 3.00:1 | AA large text | Lc -19.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F5CCDC
oklch(88.5% 0.05 352.8)
-
Step 300
300
#EFA9C5
oklch(80.9% 0.089 353.6)
-
Step 400
400
#E477A7
oklch(70.6% 0.145 353.7)
-
Step 500
500
#D94F92
oklch(63.2% 0.184 353.6)
-
Step 600
600
#C42A7C
oklch(55.6% 0.201 353.6)
-
Step 700
700 (this color)
#A81968
oklch(48.9% 0.186 353.6)
-
Step 800
800
#891A55
oklch(42.7% 0.154 353.7)
-
Step 900
900
#6E1E46
oklch(37.6% 0.12 353.7)
-
Step 950
950
#411329
oklch(27% 0.076 353.7)
#A81968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #39496A | 0.212 |
| Deuteranopia (no green cones) | #616265 | 0.186 |
| Tritanopia (no blue cones) | #B60040 | 0.066 |
| Achromatopsia (no color) | #595959 | 0.188 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A81968
#A81968
oklch(48.9% 0.186 353.6)
- #00715C
#00715C
oklch(48.9% 0.093 173.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A81968, closest first.
No curated palette has a color within ΔE 0.04 of #A81968.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Magenta #A0025C ΔE 0.029
- Red Violet #9E0168 ΔE 0.031
- Violet Red #A50055 ΔE 0.031
- Dark Fuchsia #9D0759 ΔE 0.035
- Raspberry #B00149 ΔE 0.050
- Berry #990F4B ΔE 0.054
- Purple Red #990147 ΔE 0.060
- Mulberry #920A4E ΔE 0.062
Use #A81968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.