#A72474
Closest named color: Red Violet (#9E0168). oklch(49.9% 0.182 348.5), rgb(167, 36, 116).
Aa
White text reads best on this color (6.67:1).
About this color
#A72474 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.182 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.039 away. White text reads best on it, at 6.67:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.182) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 3.14:1 |
| White text | 6.67:1 |
Values
| HEX | #A72474 |
| RGB | rgb(167, 36, 116) |
| HSL | hsl(323, 65%, 40%) |
| OKLCH | oklch(49.9% 0.182 348.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72474 | 6.67:1 | AA | Lc -86.7 | Fine for body text |
| Black text on #A72474 | 3.14:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #A72474 text on white | 6.67:1 | AA | Lc 81.6 | Fine for body text |
| #A72474 text on black | 3.14:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3ED
oklch(93.6% 0.026 347.1)
-
Step 200
200
#F3CDDE
oklch(88.5% 0.048 349.4)
-
Step 300
300
#ECAACA
oklch(80.9% 0.087 348.6)
-
Step 400
400
#E079AF
oklch(70.7% 0.142 348.6)
-
Step 500
500
#D4529B
oklch(63.1% 0.18 348.7)
-
Step 600
600
#BF3086
oklch(55.6% 0.196 348.6)
-
Step 700
700 (this color)
#A72474
oklch(49.9% 0.182 348.5)
-
Step 800
800
#851E5C
oklch(42.6% 0.15 348.6)
-
Step 900
900
#6C204C
oklch(37.8% 0.118 348.5)
-
Step 950
950
#3F142C
oklch(26.9% 0.074 348.6)
#A72474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4E76 | 0.203 |
| Deuteranopia (no green cones) | #606471 | 0.178 |
| Tritanopia (no blue cones) | #B31C49 | 0.071 |
| Achromatopsia (no color) | #5C5C5C | 0.183 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72474
#A72474
oklch(49.9% 0.182 348.5)
- #007559
#007559
oklch(50% 0.1 168.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.039
- Deep Magenta #A0025C ΔE 0.045
- Violet Red #A50055 ΔE 0.051
- Dark Fuchsia #9D0759 ΔE 0.051
- Warm Purple #952E8F ΔE 0.057
- Medium Violet Red #C71585 ΔE 0.067
- Raspberry #B00149 ΔE 0.067
- Berry #990F4B ΔE 0.070
Use #A72474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.