#A72068
Closest named color: Deep Magenta (#A0025C). oklch(49.2% 0.18 353.9), rgb(167, 32, 104).
Aa
White text reads best on this color (6.88:1).
About this color
#A72068 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.180 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Magenta (#A0025C), ΔE 0.032 away. White text reads best on it, at 6.88:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Deep Magenta (#A0025C) |
| Black text | 3.04:1 |
| White text | 6.88:1 |
Values
| HEX | #A72068 |
| RGB | rgb(167, 32, 104) |
| HSL | hsl(328, 68%, 39%) |
| OKLCH | oklch(49.2% 0.18 353.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A72068 | 6.88:1 | AA | Lc -87.4 | Fine for body text |
| Black text on #A72068 | 3.04:1 | AA large text | Lc 21.7 | Dividers and decoration only |
| #A72068 text on white | 6.88:1 | AA | Lc 82.3 | Fine for body text |
| #A72068 text on black | 3.04:1 | AA large text | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F4CDDB
oklch(88.5% 0.047 354.5)
-
Step 300
300
#EEAAC4
oklch(81% 0.086 354.5)
-
Step 400
400
#E279A7
oklch(70.7% 0.14 353.6)
-
Step 500
500
#D75291
oklch(63.2% 0.178 354)
-
Step 600
600
#C22F7B
oklch(55.6% 0.194 354)
-
Step 700
700 (this color)
#A72068
oklch(49.2% 0.18 353.9)
-
Step 800
800
#871E55
oklch(42.6% 0.148 353.5)
-
Step 900
900
#6D2046
oklch(37.7% 0.116 353.7)
-
Step 950
950
#401429
oklch(26.9% 0.073 353.5)
#A72068 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4A6A | 0.203 |
| Deuteranopia (no green cones) | #626365 | 0.180 |
| Tritanopia (no blue cones) | #B50C42 | 0.063 |
| Achromatopsia (no color) | #5A5A5A | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A72068
#A72068
oklch(49.2% 0.18 353.9)
- #00725D
#00725D
oklch(49.3% 0.094 174)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A72068, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Magenta #A0025C ΔE 0.032
- Violet Red #A50055 ΔE 0.034
- Red Violet #9E0168 ΔE 0.035
- Dark Fuchsia #9D0759 ΔE 0.037
- Raspberry #B00149 ΔE 0.050
- Berry #990F4B ΔE 0.054
- Purple Red #990147 ΔE 0.061
- Mulberry #920A4E ΔE 0.063
Use #A72068 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.