#A40D6A
Closest named color: Red Violet (#9E0168). oklch(47.7% 0.192 350.9), rgb(164, 13, 106).
Aa
White text reads best on this color (7.38:1).
About this color
#A40D6A is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.192 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.016 away. White text reads best on it, at 7.38:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.192) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.84:1 |
| White text | 7.38:1 |
Values
| HEX | #A40D6A |
| RGB | rgb(164, 13, 106) |
| HSL | hsl(323, 85%, 35%) |
| OKLCH | oklch(47.7% 0.192 350.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A40D6A | 7.38:1 | AAA | Lc -88.7 | Fine for body text |
| Black text on #A40D6A | 2.84:1 | Fails | Lc 20.3 | Dividers and decoration only |
| #A40D6A text on white | 7.38:1 | AAA | Lc 83.7 | Fine for body text |
| #A40D6A text on black | 2.84:1 | Fails | Lc -18.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EC
oklch(93.6% 0.027 350.9)
-
Step 200
200
#F5CCDD
oklch(88.5% 0.051 351.3)
-
Step 300
300
#EFA8C8
oklch(80.8% 0.092 350.7)
-
Step 400
400
#E476AC
oklch(70.6% 0.149 350.8)
-
Step 500
500
#D94D98
oklch(63.2% 0.19 350.8)
-
Step 600
600
#C42782
oklch(55.6% 0.206 350.9)
-
Step 700
700 (this color)
#A40D6A
oklch(47.7% 0.192 350.9)
-
Step 800
800
#89185A
oklch(42.7% 0.159 350.7)
-
Step 900
900
#6E1D4A
oklch(37.7% 0.123 350.5)
-
Step 950
950
#41132B
oklch(27% 0.077 351.2)
#A40D6A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #31456C | 0.219 |
| Deuteranopia (no green cones) | #5C5F67 | 0.190 |
| Tritanopia (no blue cones) | #B1003E | 0.075 |
| Achromatopsia (no color) | #565656 | 0.193 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A40D6A
#A40D6A
oklch(47.7% 0.192 350.9)
- #006D56
#006D56
oklch(47.6% 0.093 171.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A40D6A, closest first.
No curated palette has a color within ΔE 0.04 of #A40D6A.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.016
- Deep Magenta #A0025C ΔE 0.023
- Dark Fuchsia #9D0759 ΔE 0.030
- Violet Red #A50055 ΔE 0.033
- Berry #990F4B ΔE 0.053
- Mulberry #920A4E ΔE 0.057
- Purple Red #990147 ΔE 0.058
- Raspberry #B00149 ΔE 0.059
Use #A40D6A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.