#A40966
Closest named color: Red Violet (#9E0168). oklch(47.4% 0.192 352.6), rgb(164, 9, 102).
Aa
White text reads best on this color (7.47:1).
About this color
#A40966 is a medium-dark, vivid red. In OKLCH its lightness is 47%, its chroma 0.192 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.016 away. White text reads best on it, at 7.47:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.192) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.80:1 |
| White text | 7.47:1 |
Values
| HEX | #A40966 |
| RGB | rgb(164, 9, 102) |
| HSL | hsl(324, 90%, 34%) |
| OKLCH | oklch(47.4% 0.192 352.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A40966 | 7.47:1 | AAA | Lc -88.9 | Fine for body text |
| Black text on #A40966 | 2.80:1 | Fails | Lc 20.1 | Dividers and decoration only |
| #A40966 text on white | 7.47:1 | AAA | Lc 83.9 | Fine for body text |
| #A40966 text on black | 2.80:1 | Fails | Lc -18.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F6CCDC
oklch(88.6% 0.052 353.3)
-
Step 300
300
#F0A8C6
oklch(80.9% 0.092 352.7)
-
Step 400
400
#E576A9
oklch(70.7% 0.148 352.7)
-
Step 500
500
#DA4C94
oklch(63.1% 0.19 352.6)
-
Step 600
600
#C5267E
oklch(55.6% 0.206 352.8)
-
Step 700
700 (this color)
#A40966
oklch(47.4% 0.192 352.6)
-
Step 800
800
#8A1757
oklch(42.7% 0.159 352.6)
-
Step 900
900
#6F1C48
oklch(37.7% 0.124 352.2)
-
Step 950
950
#41122A
oklch(26.9% 0.078 352)
#A40966 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #324468 | 0.219 |
| Deuteranopia (no green cones) | #5D5E63 | 0.190 |
| Tritanopia (no blue cones) | #B1003B | 0.073 |
| Achromatopsia (no color) | #555555 | 0.193 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A40966
#A40966
oklch(47.4% 0.192 352.6)
- #006C57
#006C57
oklch(47.4% 0.091 173.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A40966, closest first.
No curated palette has a color within ΔE 0.04 of #A40966.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.016
- Deep Magenta #A0025C ΔE 0.018
- Dark Fuchsia #9D0759 ΔE 0.025
- Violet Red #A50055 ΔE 0.027
- Berry #990F4B ΔE 0.048
- Mulberry #920A4E ΔE 0.052
- Purple Red #990147 ΔE 0.053
- Raspberry #B00149 ΔE 0.054
Use #A40966 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.