#A12968
Closest named color: Deep Magenta (#A0025C). oklch(48.9% 0.166 353), rgb(161, 41, 104).
Aa
White text reads best on this color (6.92:1).
About this color
#A12968 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.166 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Magenta (#A0025C), ΔE 0.036 away. White text reads best on it, at 6.92:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Deep Magenta (#A0025C) |
| Black text | 3.03:1 |
| White text | 6.92:1 |
Values
| HEX | #A12968 |
| RGB | rgb(161, 41, 104) |
| HSL | hsl(329, 59%, 40%) |
| OKLCH | oklch(48.9% 0.166 353) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #A12968 | 6.92:1 | AA | Lc -87.8 | Fine for body text |
| Black text on #A12968 | 3.03:1 | AA large text | Lc 21.2 | Dividers and decoration only |
| #A12968 text on white | 6.92:1 | AA | Lc 82.8 | Fine for body text |
| #A12968 text on black | 3.03:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F2CEDC
oklch(88.6% 0.044 352.6)
-
Step 300
300
#EAACC5
oklch(80.9% 0.079 353)
-
Step 400
400
#DD7DA7
oklch(70.6% 0.128 353.2)
-
Step 500
500
#D15892
oklch(63.1% 0.164 352.9)
-
Step 600
600
#BC397C
oklch(55.6% 0.178 353.1)
-
Step 700
700 (this color)
#A12968
oklch(48.9% 0.166 353)
-
Step 800
800
#832555
oklch(42.6% 0.137 353.1)
-
Step 900
900
#6A2446
oklch(37.7% 0.107 353.3)
-
Step 950
950
#3E1629
oklch(26.9% 0.067 352.9)
#A12968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F4C6A | 0.185 |
| Deuteranopia (no green cones) | #616265 | 0.165 |
| Tritanopia (no blue cones) | #AE1E45 | 0.059 |
| Achromatopsia (no color) | #5A5A5A | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #A12968
#A12968
oklch(48.9% 0.166 353)
- #00715B
#00715B
oklch(48.9% 0.094 173)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #A12968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Magenta #A0025C ΔE 0.036
- Dark Fuchsia #9D0759 ΔE 0.038
- Violet Red #A50055 ΔE 0.039
- Red Violet #9E0168 ΔE 0.039
- Berry #990F4B ΔE 0.052
- Raspberry #B00149 ΔE 0.056
- Light Burgundy #A8415B ΔE 0.059
- Mulberry #920A4E ΔE 0.059
Use #A12968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.