#9D2964
Closest named color: Deep Magenta (#A0025C). oklch(48% 0.161 353.9), rgb(157, 41, 100).
Aa
White text reads best on this color (7.15:1).
About this color
#9D2964 is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.161 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Magenta (#A0025C), ΔE 0.034 away. White text reads best on it, at 7.15:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.161) |
| Temperature | warm |
| Nearest name | Deep Magenta (#A0025C) |
| Black text | 2.93:1 |
| White text | 7.15:1 |
Values
| HEX | #9D2964 |
| RGB | rgb(157, 41, 100) |
| HSL | hsl(329, 59%, 39%) |
| OKLCH | oklch(48% 0.161 353.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9D2964 | 7.15:1 | AAA | Lc -88.7 | Fine for body text |
| Black text on #9D2964 | 2.93:1 | Fails | Lc 20.3 | Dividers and decoration only |
| #9D2964 text on white | 7.15:1 | AAA | Lc 83.7 | Fine for body text |
| #9D2964 text on black | 2.93:1 | Fails | Lc -18.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F6
oklch(97.2% 0.01 354.9)
-
Step 100
100
#F7E4EB
oklch(93.6% 0.023 353.2)
-
Step 200
200
#F1CEDB
oklch(88.5% 0.043 353.6)
-
Step 300
300
#EAACC4
oklch(80.9% 0.079 354)
-
Step 400
400
#DC7EA6
oklch(70.6% 0.125 353.8)
-
Step 500
500
#D05A90
oklch(63.1% 0.159 354)
-
Step 600
600
#BB3C7A
oklch(55.6% 0.173 354.1)
-
Step 700
700 (this color)
#9D2964
oklch(48% 0.161 353.9)
-
Step 800
800
#822754
oklch(42.6% 0.132 353.8)
-
Step 900
900
#692545
oklch(37.6% 0.104 354)
-
Step 950
950
#3E1729
oklch(27.1% 0.066 353.5)
#9D2964 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4A66 | 0.180 |
| Deuteranopia (no green cones) | #5F5F61 | 0.160 |
| Tritanopia (no blue cones) | #A91E43 | 0.055 |
| Achromatopsia (no color) | #585858 | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9D2964
#9D2964
oklch(48% 0.161 353.9)
- #006E5A
#006E5A
oklch(48% 0.091 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9D2964, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Magenta #A0025C ΔE 0.034
- Dark Fuchsia #9D0759 ΔE 0.034
- Violet Red #A50055 ΔE 0.037
- Red Violet #9E0168 ΔE 0.039
- Berry #990F4B ΔE 0.044
- Mulberry #920A4E ΔE 0.051
- Purple Red #990147 ΔE 0.053
- Raspberry #B00149 ΔE 0.056
Use #9D2964 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.