#9D1D4D
Closest named color: Berry (#990F4B). oklch(46.3% 0.165 4.6), rgb(157, 29, 77).
Aa
White text reads best on this color (7.73:1).
About this color
#9D1D4D is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.165 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.018 away. White text reads best on it, at 7.73:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.165) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.71:1 |
| White text | 7.73:1 |
Values
| HEX | #9D1D4D |
| RGB | rgb(157, 29, 77) |
| HSL | hsl(338, 69%, 36%) |
| OKLCH | oklch(46.3% 0.165 4.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9D1D4D | 7.73:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #9D1D4D | 2.71:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #9D1D4D text on white | 7.73:1 | AAA | Lc 85.4 | Fine for body text |
| #9D1D4D text on black | 2.71:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F8E4E8
oklch(93.6% 0.022 3.8)
-
Step 200
200
#F4CED5
oklch(88.6% 0.044 5.5)
-
Step 300
300
#EEABBA
oklch(80.8% 0.081 4.3)
-
Step 400
400
#E27D96
oklch(70.8% 0.127 5)
-
Step 500
500
#D6577D
oklch(63% 0.163 4.4)
-
Step 600
600
#C23766
oklch(55.6% 0.178 4.7)
-
Step 700
700 (this color)
#9D1D4D
oklch(46.3% 0.165 4.6)
-
Step 800
800
#872445
oklch(42.7% 0.136 4.9)
-
Step 900
900
#6D233A
oklch(37.6% 0.107 4.7)
-
Step 950
950
#401622
oklch(27% 0.067 4.8)
#9D1D4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F434E | 0.185 |
| Deuteranopia (no green cones) | #605C4A | 0.169 |
| Tritanopia (no blue cones) | #AB0033 | 0.045 |
| Achromatopsia (no color) | #535353 | 0.166 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9D1D4D
#9D1D4D
oklch(46.3% 0.165 4.6)
- #00675E
#00675E
oklch(46.2% 0.082 184.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9D1D4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.018
- Purple Red #990147 ΔE 0.025
- Violet Red #A50055 ΔE 0.028
- Cranberry #9E003A ΔE 0.030
- Dark Fuchsia #9D0759 ΔE 0.031
- Mulberry #920A4E ΔE 0.035
- Deep Magenta #A0025C ΔE 0.035
- Raspberry #B00149 ΔE 0.039
Use #9D1D4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.