#9D1D43
Closest named color: Cranberry (#9E003A). oklch(46% 0.163 9.9), rgb(157, 29, 67).
Aa
White text reads best on this color (7.80:1).
About this color
#9D1D43 is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.163 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Cranberry (#9E003A), ΔE 0.021 away. White text reads best on it, at 7.80:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Cranberry (#9E003A) |
| Black text | 2.69:1 |
| White text | 7.80:1 |
Values
| HEX | #9D1D43 |
| RGB | rgb(157, 29, 67) |
| HSL | hsl(342, 69%, 36%) |
| OKLCH | oklch(46% 0.163 9.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9D1D43 | 7.80:1 | AAA | Lc -90.5 | Preferred for body text |
| Black text on #9D1D43 | 2.69:1 | Fails | Lc 18.4 | Dividers and decoration only |
| #9D1D43 text on white | 7.80:1 | AAA | Lc 85.6 | Fine for body text |
| #9D1D43 text on black | 2.69:1 | Fails | Lc -16.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F9E4E6
oklch(93.6% 0.023 11)
-
Step 200
200
#F4CED2
oklch(88.5% 0.043 10.8)
-
Step 300
300
#EEACB5
oklch(80.9% 0.078 9.9)
-
Step 400
400
#E37D8F
oklch(70.7% 0.127 9.6)
-
Step 500
500
#D85873
oklch(63.2% 0.162 10)
-
Step 600
600
#C3385C
oklch(55.6% 0.176 9.7)
-
Step 700
700 (this color)
#9D1D43
oklch(46% 0.163 9.9)
-
Step 800
800
#88243E
oklch(42.6% 0.135 9.7)
-
Step 900
900
#6E2435
oklch(37.8% 0.105 9.8)
-
Step 950
950
#41161F
oklch(27% 0.067 9.8)
#9D1D43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414244 | 0.183 |
| Deuteranopia (no green cones) | #625B40 | 0.165 |
| Tritanopia (no blue cones) | #AC002E | 0.039 |
| Achromatopsia (no color) | #525252 | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9D1D43
#9D1D43
oklch(46% 0.163 9.9)
- #006662
#006662
oklch(46% 0.079 190.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9D1D43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cranberry #9E003A ΔE 0.021
- Berry #990F4B ΔE 0.025
- Purple Red #990147 ΔE 0.029
- Rouge #AB1239 ΔE 0.031
- Violet Red #A50055 ΔE 0.040
- Raspberry #B00149 ΔE 0.040
- Auburn #9B2226 ΔE 0.042
- Mulberry #920A4E ΔE 0.042
Use #9D1D43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.