#9D196B
Closest named color: Red Violet (#9E0168). oklch(47.1% 0.18 348.8), rgb(157, 25, 107).
Aa
White text reads best on this color (7.54:1).
About this color
#9D196B is a medium-dark, vivid red. In OKLCH its lightness is 47%, its chroma 0.180 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.015 away. White text reads best on it, at 7.54:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.180) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.78:1 |
| White text | 7.54:1 |
Values
| HEX | #9D196B |
| RGB | rgb(157, 25, 107) |
| HSL | hsl(323, 73%, 36%) |
| OKLCH | oklch(47.1% 0.18 348.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9D196B | 7.54:1 | AAA | Lc -89.6 | Fine for body text |
| Black text on #9D196B | 2.78:1 | Fails | Lc 19.4 | Dividers and decoration only |
| #9D196B text on white | 7.54:1 | AAA | Lc 84.6 | Fine for body text |
| #9D196B text on black | 2.78:1 | Fails | Lc -17.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E3EC
oklch(93.5% 0.026 349.8)
-
Step 200
200
#F3CDDE
oklch(88.5% 0.048 349.4)
-
Step 300
300
#ECAACA
oklch(80.9% 0.087 348.6)
-
Step 400
400
#DF7AAF
oklch(70.7% 0.139 348.5)
-
Step 500
500
#D3539B
oklch(63.1% 0.178 348.6)
-
Step 600
600
#BE3185
oklch(55.5% 0.193 348.8)
-
Step 700
700 (this color)
#9D196B
oklch(47.1% 0.18 348.8)
-
Step 800
800
#851F5C
oklch(42.7% 0.149 348.7)
-
Step 900
900
#6B214B
oklch(37.7% 0.115 349)
-
Step 950
950
#3F142C
oklch(26.9% 0.074 348.6)
#9D196B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #32466D | 0.203 |
| Deuteranopia (no green cones) | #585C68 | 0.177 |
| Tritanopia (no blue cones) | #A90E41 | 0.071 |
| Achromatopsia (no color) | #545454 | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9D196B
#9D196B
oklch(47.1% 0.18 348.8)
- #006C52
#006C52
oklch(47.2% 0.095 168.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9D196B, closest first.
No curated palette has a color within ΔE 0.04 of #9D196B.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.015
- Deep Magenta #A0025C ΔE 0.026
- Dark Fuchsia #9D0759 ΔE 0.029
- Violet Red #A50055 ΔE 0.038
- Berry #990F4B ΔE 0.051
- Mulberry #920A4E ΔE 0.051
- Purple Red #990147 ΔE 0.057
- Warm Purple #952E8F ΔE 0.061
Use #9D196B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.