#9D0031
Closest named color: Cranberry (#9E003A). oklch(44.2% 0.177 15.4), rgb(157, 0, 49).
Aa
White text reads best on this color (8.47:1).
About this color
#9D0031 is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.177 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Cranberry (#9E003A), ΔE 0.013 away. White text reads best on it, at 8.47:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Cranberry (#9E003A) |
| Black text | 2.47:1 |
| White text | 8.47:1 |
Values
| HEX | #9D0031 |
| RGB | rgb(157, 0, 49) |
| HSL | hsl(341, 100%, 31%) |
| OKLCH | oklch(44.2% 0.177 15.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9D0031 | 8.47:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #9D0031 | 2.47:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #9D0031 text on white | 8.47:1 | AAA | Lc 86.7 | Fine for body text |
| #9D0031 text on black | 2.47:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FFF2F2
oklch(97.1% 0.014 17.4)
-
Step 100
100
#FDE2E3
oklch(93.5% 0.03 15.1)
-
Step 200
200
#FDCACD
oklch(88.4% 0.058 14.4)
-
Step 300
300
#FCA5AB
oklch(80.9% 0.103 15.1)
-
Step 400
400
#F56F7E
oklch(70.6% 0.165 15.4)
-
Step 500
500
#ED3C5E
oklch(63.1% 0.212 15.3)
-
Step 600
600
#D60046
oklch(55.7% 0.223 15.4)
-
Step 700
700
#B5003A
oklch(49.1% 0.196 15.4)
-
Step 800
800 (this color)
#9D0031
oklch(44.2% 0.177 15.4)
-
Step 900
900
#7A1028
oklch(37.7% 0.138 15.6)
-
Step 950
950
#480D18
oklch(27% 0.088 15)
#9D0031 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3A31 | 0.199 |
| Deuteranopia (no green cones) | #60572D | 0.180 |
| Tritanopia (no blue cones) | #AD001B | 0.044 |
| Achromatopsia (no color) | #4D4D4D | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9D0031
#9D0031
oklch(44.2% 0.177 15.4)
- #006060
#006060
oklch(44.3% 0.076 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9D0031, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cranberry #9E003A ΔE 0.013
- Carmine #9D0216 ΔE 0.031
- Purple Red #990147 ΔE 0.035
- Auburn #9B2226 ΔE 0.035
- Rouge #AB1239 ΔE 0.036
- Berry #990F4B ΔE 0.038
- Red Wine #8C0034 ΔE 0.039
- Blood Red #980002 ΔE 0.044
Use #9D0031 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.