#9B3040

Closest named color: Brown (#A52A2A). oklch(47.3% 0.142 15.8), rgb(155, 48, 64).

Aa

White text reads best on this color (7.26:1).

About this color

#9B3040 is a medium-dark, vivid red. In OKLCH its lightness is 47%, its chroma 0.142 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Brown (#A52A2A), ΔE 0.032 away. White text reads best on it, at 7.26:1.

Hue familyReds
Lightnessmedium-dark (47%)
Chromavivid (0.142)
Temperaturewarm
Nearest nameBrown (#A52A2A)
Black text2.89:1
White text7.26:1

Values

HEX#9B3040
RGBrgb(155, 48, 64)
HSLhsl(351, 53%, 40%)
OKLCHoklch(47.3% 0.142 15.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #9B3040 7.26:1 AAA Lc -89.2 Fine for body text
Black text on #9B3040 2.89:1 Fails Lc 19.7 Dividers and decoration only
#9B3040 text on white 7.26:1 AAA Lc 84.3 Fine for body text
#9B3040 text on black 2.89:1 Fails Lc -17.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F7E5E5

    oklch(93.6% 0.02 17.5)

  3. Step 200

    200

    #F1D0D1

    oklch(88.6% 0.037 15.8)

  4. Step 300

    300

    #EAAFB2

    oklch(80.9% 0.069 15.3)

  5. Step 400

    400

    #DC8389

    oklch(70.6% 0.11 15.9)

  6. Step 500

    500

    #D0616C

    oklch(63% 0.141 15.9)

  7. Step 600

    600

    #BB4554

    oklch(55.6% 0.152 16)

  8. Step 700

    700 (this color)

    #9B3040

    oklch(47.3% 0.142 15.8)

  9. Step 800

    800

    #832E39

    oklch(42.8% 0.117 15.9)

  10. Step 900

    900

    #692A31

    oklch(37.7% 0.09 15.7)

  11. Step 950

    950

    #3E191D

    oklch(27% 0.058 15.1)

Export this scale for Tailwind in the Tailwind colors tool

#9B3040 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4B49400.156
Deuteranopia (no green cones)#665F3D0.144
Tritanopia (no blue cones)#AA18370.036
Achromatopsia (no color)#5757570.142

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #9B3040

    #9B3040

    oklch(47.3% 0.142 15.8)

  • #00696A

    #00696A

    oklch(47.2% 0.08 195.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #9B3040

    #9B3040

    oklch(47.3% 0.142 15.8)

  • #90336D

    #90336D

    oklch(47.3% 0.142 345.5)

  • #953D00

    #953D00

    oklch(47.3% 0.133 46)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #9B3040

    #9B3040

    oklch(47.3% 0.142 15.8)

  • #006D4F

    #006D4F

    oklch(47.4% 0.098 166)

  • #006582

    #006582

    oklch(47.2% 0.09 226.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #9B3040

    #9B3040

    oklch(47.3% 0.142 15.8)

  • #336C00

    #336C00

    oklch(47.3% 0.14 135.7)

  • #185AA9

    #185AA9

    oklch(47.3% 0.142 255.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #9B3040

    #9B3040

    oklch(47.3% 0.142 15.8)

  • #645E00

    #645E00

    oklch(47.2% 0.1 105.3)

  • #00696A

    #00696A

    oklch(47.2% 0.08 195.9)

  • #574BA6

    #574BA6

    oklch(47.3% 0.141 285.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9B3040, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #9B3040 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.