#9B294F
Closest named color: Berry (#990F4B). oklch(47% 0.152 5.1), rgb(155, 41, 79).
Aa
White text reads best on this color (7.43:1).
About this color
#9B294F is a medium-dark, vivid red. In OKLCH its lightness is 47%, its chroma 0.152 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.031 away. White text reads best on it, at 7.43:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.82:1 |
| White text | 7.43:1 |
Values
| HEX | #9B294F |
| RGB | rgb(155, 41, 79) |
| HSL | hsl(340, 58%, 38%) |
| OKLCH | oklch(47% 0.152 5.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9B294F | 7.43:1 | AAA | Lc -89.7 | Fine for body text |
| Black text on #9B294F | 2.82:1 | Fails | Lc 19.3 | Dividers and decoration only |
| #9B294F text on white | 7.43:1 | AAA | Lc 84.7 | Fine for body text |
| #9B294F text on black | 2.82:1 | Fails | Lc -17.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF3F4
oklch(97.1% 0.01 9.5)
-
Step 100
100
#F7E4E8
oklch(93.5% 0.021 3.1)
-
Step 200
200
#F2CFD5
oklch(88.6% 0.04 6.3)
-
Step 300
300
#EBADBA
oklch(80.9% 0.074 5)
-
Step 400
400
#DD8096
oklch(70.6% 0.117 5.3)
-
Step 500
500
#D15D7D
oklch(63.1% 0.149 5.1)
-
Step 600
600
#BD3F66
oklch(55.6% 0.164 5.2)
-
Step 700
700 (this color)
#9B294F
oklch(47% 0.152 5.1)
-
Step 800
800
#842945
oklch(42.7% 0.126 5.4)
-
Step 900
900
#6A273A
oklch(37.6% 0.097 5.4)
-
Step 950
950
#3F1822
oklch(27.1% 0.062 6)
#9B294F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444750 | 0.169 |
| Deuteranopia (no green cones) | #625D4C | 0.153 |
| Tritanopia (no blue cones) | #A91339 | 0.041 |
| Achromatopsia (no color) | #555555 | 0.153 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9B294F
#9B294F
oklch(47% 0.152 5.1)
- #006961
#006961
oklch(46.9% 0.082 185.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9B294F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.031
- Purple Red #990147 ΔE 0.039
- Cranberry #9E003A ΔE 0.040
- Violet Red #A50055 ΔE 0.040
- Dark Fuchsia #9D0759 ΔE 0.042
- Rouge #AB1239 ΔE 0.043
- Mulberry #920A4E ΔE 0.045
- Raspberry #B00149 ΔE 0.046
Use #9B294F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.