#9A3474
Closest named color: Light Eggplant (#894585). oklch(49.3% 0.153 345.5), rgb(154, 52, 116).
Aa
White text reads best on this color (6.73:1).
About this color
#9A3474 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.153 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.048 away. White text reads best on it, at 6.73:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.11:1 |
| White text | 6.73:1 |
Values
| HEX | #9A3474 |
| RGB | rgb(154, 52, 116) |
| HSL | hsl(322, 50%, 40%) |
| OKLCH | oklch(49.3% 0.153 345.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #9A3474 | 6.73:1 | AA | Lc -87.5 | Fine for body text |
| Black text on #9A3474 | 3.11:1 | AA large text | Lc 21.6 | Dividers and decoration only |
| #9A3474 text on white | 6.73:1 | AA | Lc 82.4 | Fine for body text |
| #9A3474 text on black | 3.11:1 | AA large text | Lc -19.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4ED
oklch(93.5% 0.022 344.2)
-
Step 200
200
#EECFDF
oklch(88.5% 0.04 345.4)
-
Step 300
300
#E5AECB
oklch(81% 0.074 345.9)
-
Step 400
400
#D581B1
oklch(70.7% 0.119 345.3)
-
Step 500
500
#C85F9D
oklch(63.2% 0.151 345.9)
-
Step 600
600
#B34288
oklch(55.6% 0.165 345.6)
-
Step 700
700 (this color)
#9A3474
oklch(49.3% 0.153 345.5)
-
Step 800
800
#7D2C5E
oklch(42.8% 0.126 345.7)
-
Step 900
900
#65284D
oklch(37.7% 0.1 345.5)
-
Step 950
950
#3B182D
oklch(26.9% 0.063 345.2)
#9A3474 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F5176 | 0.167 |
| Deuteranopia (no green cones) | #5D6272 | 0.148 |
| Tritanopia (no blue cones) | #A4324F | 0.063 |
| Achromatopsia (no color) | #5C5C5C | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #9A3474
#9A3474
oklch(49.3% 0.153 345.5)
- #007353
#007353
oklch(49.2% 0.103 165.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #9A3474, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.048
- Warm Purple #952E8F ΔE 0.050
- Red Violet #9E0168 ΔE 0.052
- Deep Magenta #A0025C ΔE 0.056
- Dark Fuchsia #9D0759 ΔE 0.058
- Violet Red #A50055 ΔE 0.063
- Light Burgundy #A8415B ΔE 0.064
- Berry #990F4B ΔE 0.070
Use #9A3474 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.