#99314C

Closest named color: Berry (#990F4B). oklch(47.4% 0.139 8.5), rgb(153, 49, 76).

Aa

White text reads best on this color (7.24:1).

About this color

#99314C is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.139 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.045 away. White text reads best on it, at 7.24:1.

Hue familyReds
Lightnessmedium-dark (47%)
Chromamoderately saturated (0.139)
Temperaturewarm
Nearest nameBerry (#990F4B)
Black text2.89:1
White text7.24:1

Values

HEX#99314C
RGBrgb(153, 49, 76)
HSLhsl(344, 51%, 40%)
OKLCHoklch(47.4% 0.139 8.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #99314C 7.24:1 AAA Lc -89.2 Fine for body text
Black text on #99314C 2.89:1 Fails Lc 19.8 Dividers and decoration only
#99314C text on white 7.24:1 AAA Lc 84.3 Fine for body text
#99314C text on black 2.89:1 Fails Lc -17.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FBF3F4

    oklch(97.1% 0.009 8.5)

  2. Step 100

    100

    #F6E5E7

    oklch(93.6% 0.019 9.3)

  3. Step 200

    200

    #F0CFD4

    oklch(88.4% 0.038 7.6)

  4. Step 300

    300

    #E8AFB8

    oklch(80.9% 0.068 8.2)

  5. Step 400

    400

    #DA8393

    oklch(70.6% 0.108 8.3)

  6. Step 500

    500

    #CD6279

    oklch(63.1% 0.137 8.3)

  7. Step 600

    600

    #B94661

    oklch(55.7% 0.15 9)

  8. Step 700

    700 (this color)

    #99314C

    oklch(47.4% 0.139 8.5)

  9. Step 800

    800

    #812E42

    oklch(42.7% 0.115 8.7)

  10. Step 900

    900

    #682A38

    oklch(37.7% 0.09 8.4)

  11. Step 950

    950

    #3D1921

    oklch(26.9% 0.057 7.7)

Export this scale for Tailwind in the Tailwind colors tool

#99314C with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#494A4D0.154
Deuteranopia (no green cones)#645F4A0.142
Tritanopia (no blue cones)#A7203C0.036
Achromatopsia (no color)#5757570.140

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #99314C

    #99314C

    oklch(47.4% 0.139 8.5)

  • #006A65

    #006A65

    oklch(47.3% 0.082 189.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #99314C

    #99314C

    oklch(47.4% 0.139 8.5)

  • #8B3676

    #8B3676

    oklch(47.3% 0.139 338.4)

  • #9A3714

    #9A3714

    oklch(47.4% 0.14 38.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #99314C

    #99314C

    oklch(47.4% 0.139 8.5)

  • #006E44

    #006E44

    oklch(47.4% 0.11 158.5)

  • #00677C

    #00677C

    oklch(47.4% 0.085 218.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #99314C

    #99314C

    oklch(47.4% 0.139 8.5)

  • #466800

    #466800

    oklch(47.3% 0.125 128.5)

  • #005FA0

    #005FA0

    oklch(47.5% 0.129 248.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #99314C

    #99314C

    oklch(47.4% 0.139 8.5)

  • #6A5C00

    #6A5C00

    oklch(47.4% 0.098 98.9)

  • #006A65

    #006A65

    oklch(47.3% 0.082 189.1)

  • #4D4FA8

    #4D4FA8

    oklch(47.4% 0.14 278.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #99314C, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #99314C in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.