#99304A
Closest named color: Berry (#990F4B). oklch(47.2% 0.14 9.5), rgb(153, 48, 74).
Aa
White text reads best on this color (7.30:1).
About this color
#99304A is a medium-dark, vivid red. In OKLCH its lightness is 47%, its chroma 0.140 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.044 away. White text reads best on it, at 7.30:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.87:1 |
| White text | 7.30:1 |
Values
| HEX | #99304A |
| RGB | rgb(153, 48, 74) |
| HSL | hsl(345, 52%, 39%) |
| OKLCH | oklch(47.2% 0.14 9.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #99304A | 7.30:1 | AAA | Lc -89.4 | Fine for body text |
| Black text on #99304A | 2.87:1 | Fails | Lc 19.6 | Dividers and decoration only |
| #99304A text on white | 7.30:1 | AAA | Lc 84.5 | Fine for body text |
| #99304A text on black | 2.87:1 | Fails | Lc -17.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F7E5E7
oklch(93.7% 0.02 9.8)
-
Step 200
200
#F1CFD4
oklch(88.5% 0.039 7.9)
-
Step 300
300
#E8AFB7
oklch(80.9% 0.067 9.3)
-
Step 400
400
#DB8392
oklch(70.7% 0.109 9.2)
-
Step 500
500
#CE6177
oklch(63% 0.139 9.3)
-
Step 600
600
#B94560
oklch(55.5% 0.151 9.2)
-
Step 700
700 (this color)
#99304A
oklch(47.2% 0.14 9.5)
-
Step 800
800
#812E41
oklch(42.7% 0.115 9.4)
-
Step 900
900
#682A37
oklch(37.7% 0.09 9.4)
-
Step 950
950
#3D1920
oklch(26.9% 0.057 9.5)
#99304A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48494A | 0.157 |
| Deuteranopia (no green cones) | #645E47 | 0.142 |
| Tritanopia (no blue cones) | #A71E3A | 0.036 |
| Achromatopsia (no color) | #565656 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #99304A
#99304A
oklch(47.2% 0.14 9.5)
- #006A65
#006A65
oklch(47.3% 0.082 189.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #99304A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.044
- Rouge #AB1239 ΔE 0.045
- Auburn #9B2226 ΔE 0.046
- Cranberry #9E003A ΔE 0.047
- Brown #A52A2A ΔE 0.047
- Light Burgundy #A8415B ΔE 0.050
- Purple Red #990147 ΔE 0.051
- Light Maroon #A24857 ΔE 0.054
Use #99304A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.