#990F4D
Closest named color: Berry (#990F4B). oklch(44.7% 0.172 2), rgb(153, 15, 77).
Aa
White text reads best on this color (8.30:1).
About this color
#990F4D is a dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.172 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.003 away. White text reads best on it, at 8.30:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.52:1 |
| White text | 8.30:1 |
Values
| HEX | #990F4D |
| RGB | rgb(153, 15, 77) |
| HSL | hsl(333, 82%, 33%) |
| OKLCH | oklch(44.7% 0.172 2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #990F4D | 8.30:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #990F4D | 2.52:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #990F4D text on white | 8.30:1 | AAA | Lc 86.8 | Fine for body text |
| #990F4D text on black | 2.52:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E8
oklch(93.6% 0.03 2)
-
Step 200
200
#FACAD6
oklch(88.4% 0.056 1.6)
-
Step 300
300
#F7A5BB
oklch(80.8% 0.1 2.1)
-
Step 400
400
#EF7099
oklch(70.7% 0.161 1.7)
-
Step 500
500
#E54180
oklch(63% 0.205 1.8)
-
Step 600
600
#D10469
oklch(55.7% 0.223 2.1)
-
Step 700
700
#B10058
oklch(49.1% 0.198 2)
-
Step 800
800 (this color)
#990F4D
oklch(44.7% 0.172 2)
-
Step 900
900
#75143C
oklch(37.6% 0.134 1.8)
-
Step 950
950
#450F23
oklch(27% 0.084 2.1)
#990F4D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #373E4E | 0.195 |
| Deuteranopia (no green cones) | #5B574A | 0.174 |
| Tritanopia (no blue cones) | #A7002E | 0.054 |
| Achromatopsia (no color) | #4E4E4E | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #990F4D
#990F4D
oklch(44.7% 0.172 2)
- #006358
#006358
oklch(44.8% 0.08 181.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #990F4D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.003
- Purple Red #990147 ΔE 0.011
- Mulberry #920A4E ΔE 0.017
- Dark Fuchsia #9D0759 ΔE 0.022
- Violet Red #A50055 ΔE 0.027
- Deep Magenta #A0025C ΔE 0.029
- Cranberry #9E003A ΔE 0.030
- Red Wine #8C0034 ΔE 0.047
Use #990F4D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.