#990D67
Closest named color: Red Violet (#9E0168). oklch(45.6% 0.184 348.8), rgb(153, 13, 103).
Aa
White text reads best on this color (8.05:1).
About this color
#990D67 is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.184 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.011 away. White text reads best on it, at 8.05:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.184) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.60:1 |
| White text | 8.05:1 |
Values
| HEX | #990D67 |
| RGB | rgb(153, 13, 103) |
| HSL | hsl(321, 84%, 33%) |
| OKLCH | oklch(45.6% 0.184 348.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #990D67 | 8.05:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #990D67 | 2.60:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #990D67 text on white | 8.05:1 | AAA | Lc 86.0 | Fine for body text |
| #990D67 text on black | 2.60:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F5A4CC
oklch(80.9% 0.107 348.7)
-
Step 400
400
#EC6EB2
oklch(70.8% 0.172 348.8)
-
Step 500
500
#E13C9E
oklch(63% 0.219 348.9)
-
Step 600
600
#CB0089
oklch(55.7% 0.233 348.8)
-
Step 700
700
#AC0073
oklch(49.2% 0.206 349)
-
Step 800
800 (this color)
#990D67
oklch(45.6% 0.184 348.8)
-
Step 900
900
#73114E
oklch(37.7% 0.143 348.5)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#990D67 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C4169 | 0.209 |
| Deuteranopia (no green cones) | #545864 | 0.181 |
| Tritanopia (no blue cones) | #A5003C | 0.074 |
| Achromatopsia (no color) | #505050 | 0.185 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #990D67
#990D67
oklch(45.6% 0.184 348.8)
- #00674E
#00674E
oklch(45.7% 0.092 168.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #990D67, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.011
- Deep Magenta #A0025C ΔE 0.023
- Dark Fuchsia #9D0759 ΔE 0.025
- Violet Red #A50055 ΔE 0.039
- Mulberry #920A4E ΔE 0.042
- Berry #990F4B ΔE 0.047
- Purple Red #990147 ΔE 0.051
- Warm Purple #952E8F ΔE 0.069
Use #990D67 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.