#990C34
Closest named color: Cranberry (#9E003A). oklch(43.9% 0.169 14.4), rgb(153, 12, 52).
Aa
White text reads best on this color (8.54:1).
About this color
#990C34 is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.169 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Cranberry (#9E003A), ΔE 0.015 away. White text reads best on it, at 8.54:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Cranberry (#9E003A) |
| Black text | 2.45:1 |
| White text | 8.54:1 |
Values
| HEX | #990C34 |
| RGB | rgb(153, 12, 52) |
| HSL | hsl(343, 85%, 32%) |
| OKLCH | oklch(43.9% 0.169 14.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #990C34 | 8.54:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #990C34 | 2.45:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #990C34 text on white | 8.54:1 | AAA | Lc 87.4 | Fine for body text |
| #990C34 text on black | 2.45:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E4
oklch(93.6% 0.028 14.9)
-
Step 200
200
#FBCBCE
oklch(88.5% 0.055 14)
-
Step 300
300
#F9A6AD
oklch(80.8% 0.099 14)
-
Step 400
400
#F27282
oklch(70.7% 0.158 14.3)
-
Step 500
500
#E94362
oklch(63.1% 0.202 14.6)
-
Step 600
600
#D40949
oklch(55.5% 0.219 14.5)
-
Step 700
700
#B5003C
oklch(49.2% 0.197 14.6)
-
Step 800
800 (this color)
#990C34
oklch(43.9% 0.169 14.4)
-
Step 900
900
#77152B
oklch(37.6% 0.131 14.2)
-
Step 950
950
#460F19
oklch(26.8% 0.083 14.4)
#990C34 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3A34 | 0.190 |
| Deuteranopia (no green cones) | #5E5630 | 0.172 |
| Tritanopia (no blue cones) | #A80020 | 0.039 |
| Achromatopsia (no color) | #4C4C4C | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #990C34
#990C34
oklch(43.9% 0.169 14.4)
- #005F5F
#005F5F
oklch(44% 0.075 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #990C34, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cranberry #9E003A ΔE 0.015
- Purple Red #990147 ΔE 0.032
- Red Wine #8C0034 ΔE 0.033
- Carmine #9D0216 ΔE 0.034
- Berry #990F4B ΔE 0.034
- Auburn #9B2226 ΔE 0.035
- Rouge #AB1239 ΔE 0.041
- Blood Red #980002 ΔE 0.045
Use #990C34 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.