#990965
Closest named color: Red Violet (#9E0168). oklch(45.4% 0.184 349.6), rgb(153, 9, 101).
Aa
White text reads best on this color (8.13:1).
About this color
#990965 is a medium-dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.184 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.011 away. White text reads best on it, at 8.13:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.184) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.58:1 |
| White text | 8.13:1 |
Values
| HEX | #990965 |
| RGB | rgb(153, 9, 101) |
| HSL | hsl(322, 89%, 32%) |
| OKLCH | oklch(45.4% 0.184 349.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #990965 | 8.13:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #990965 | 2.58:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #990965 text on white | 8.13:1 | AAA | Lc 86.2 | Fine for body text |
| #990965 text on black | 2.58:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9CADF
oklch(88.6% 0.059 349.7)
-
Step 300
300
#F6A4CB
oklch(81% 0.108 349.8)
-
Step 400
400
#EC6DB0
oklch(70.6% 0.172 349.6)
-
Step 500
500
#E23B9D
oklch(63% 0.221 349.4)
-
Step 600
600
#CB0087
oklch(55.6% 0.232 349.5)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800 (this color)
#990965
oklch(45.4% 0.184 349.6)
-
Step 900
900
#74104D
oklch(37.8% 0.144 349.5)
-
Step 950
950
#440D2D
oklch(26.9% 0.091 349.2)
#990965 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C4067 | 0.210 |
| Deuteranopia (no green cones) | #545862 | 0.183 |
| Tritanopia (no blue cones) | #A5003A | 0.074 |
| Achromatopsia (no color) | #4F4F4F | 0.186 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #990965
#990965
oklch(45.4% 0.184 349.6)
- #00664E
#00664E
oklch(45.4% 0.09 169.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #990965, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.011
- Deep Magenta #A0025C ΔE 0.021
- Dark Fuchsia #9D0759 ΔE 0.022
- Violet Red #A50055 ΔE 0.038
- Mulberry #920A4E ΔE 0.039
- Berry #990F4B ΔE 0.044
- Purple Red #990147 ΔE 0.048
- Red Purple #820747 ΔE 0.067
Use #990965 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.