#99074E
Closest named color: Berry (#990F4B). oklch(44.4% 0.176 0.9), rgb(153, 7, 78).
Aa
White text reads best on this color (8.41:1).
About this color
#99074E is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.176 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.008 away. White text reads best on it, at 8.41:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.176) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.49:1 |
| White text | 8.41:1 |
Values
| HEX | #99074E |
| RGB | rgb(153, 7, 78) |
| HSL | hsl(331, 91%, 31%) |
| OKLCH | oklch(44.4% 0.176 0.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #99074E | 8.41:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #99074E | 2.49:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #99074E text on white | 8.41:1 | AAA | Lc 86.9 | Fine for body text |
| #99074E text on black | 2.49:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FBCAD7
oklch(88.5% 0.058 0.7)
-
Step 300
300
#F8A5BD
oklch(81% 0.102 0.8)
-
Step 400
400
#F06F9B
oklch(70.7% 0.164 0.7)
-
Step 500
500
#E73E82
oklch(63.2% 0.21 1)
-
Step 600
600
#D1006C
oklch(55.7% 0.225 0.9)
-
Step 700
700
#B1005A
oklch(49.2% 0.199 1.1)
-
Step 800
800 (this color)
#99074E
oklch(44.4% 0.176 0.9)
-
Step 900
900
#76123D
oklch(37.7% 0.137 1.1)
-
Step 950
950
#460E24
oklch(27.1% 0.087 1)
#99074E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353C4F | 0.200 |
| Deuteranopia (no green cones) | #5A574B | 0.179 |
| Tritanopia (no blue cones) | #A7002D | 0.058 |
| Achromatopsia (no color) | #4D4D4D | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #99074E
#99074E
oklch(44.4% 0.176 0.9)
- #006256
#006256
oklch(44.5% 0.08 180.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #99074E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.008
- Purple Red #990147 ΔE 0.011
- Mulberry #920A4E ΔE 0.015
- Dark Fuchsia #9D0759 ΔE 0.019
- Deep Magenta #A0025C ΔE 0.026
- Violet Red #A50055 ΔE 0.027
- Cranberry #9E003A ΔE 0.033
- Red Violet #9E0168 ΔE 0.044
Use #99074E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.