#990464
Closest named color: Red Violet (#9E0168). oklch(45.2% 0.186 349.9), rgb(153, 4, 100).
Aa
White text reads best on this color (8.21:1).
About this color
#990464 is a medium-dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.186 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.012 away. White text reads best on it, at 8.21:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.186) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.55:1 |
| White text | 8.21:1 |
Values
| HEX | #990464 |
| RGB | rgb(153, 4, 100) |
| HSL | hsl(321, 95%, 31%) |
| OKLCH | oklch(45.2% 0.186 349.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #990464 | 8.21:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #990464 | 2.55:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #990464 text on white | 8.21:1 | AAA | Lc 86.2 | Fine for body text |
| #990464 text on black | 2.55:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F7
oklch(97.2% 0.014 350.1)
-
Step 100
100
#FBE2ED
oklch(93.6% 0.031 349.3)
-
Step 200
200
#F9C9DF
oklch(88.4% 0.061 349.2)
-
Step 300
300
#F6A3CB
oklch(80.8% 0.11 349.5)
-
Step 400
400
#ED6DB0
oklch(70.7% 0.173 349.8)
-
Step 500
500
#E33A9C
oklch(63.1% 0.222 349.9)
-
Step 600
600
#CB0086
oklch(55.5% 0.232 349.9)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800 (this color)
#990464
oklch(45.2% 0.186 349.9)
-
Step 900
900
#740E4C
oklch(37.6% 0.145 349.9)
-
Step 950
950
#450D2D
oklch(27.1% 0.092 349.9)
#990464 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B3F66 | 0.212 |
| Deuteranopia (no green cones) | #545761 | 0.183 |
| Tritanopia (no blue cones) | #A50039 | 0.075 |
| Achromatopsia (no color) | #4F4F4F | 0.188 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #990464
#990464
oklch(45.2% 0.186 349.9)
- #00654E
#00654E
oklch(45.1% 0.089 170.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #990464, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.012
- Deep Magenta #A0025C ΔE 0.021
- Dark Fuchsia #9D0759 ΔE 0.022
- Violet Red #A50055 ΔE 0.038
- Mulberry #920A4E ΔE 0.038
- Berry #990F4B ΔE 0.044
- Purple Red #990147 ΔE 0.047
- Red Purple #820747 ΔE 0.066
Use #990464 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.