#98314E
Closest named color: Berry (#990F4B). oklch(47.3% 0.139 7.1), rgb(152, 49, 78).
Aa
White text reads best on this color (7.28:1).
About this color
#98314E is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.139 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.043 away. White text reads best on it, at 7.28:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.88:1 |
| White text | 7.28:1 |
Values
| HEX | #98314E |
| RGB | rgb(152, 49, 78) |
| HSL | hsl(343, 51%, 39%) |
| OKLCH | oklch(47.3% 0.139 7.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #98314E | 7.28:1 | AAA | Lc -89.4 | Fine for body text |
| Black text on #98314E | 2.88:1 | Fails | Lc 19.6 | Dividers and decoration only |
| #98314E text on white | 7.28:1 | AAA | Lc 84.4 | Fine for body text |
| #98314E text on black | 2.88:1 | Fails | Lc -17.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E7
oklch(93.6% 0.019 9.3)
-
Step 200
200
#F0D0D5
oklch(88.6% 0.036 7.2)
-
Step 300
300
#E8AFB9
oklch(80.9% 0.068 7)
-
Step 400
400
#D98395
oklch(70.6% 0.108 6.7)
-
Step 500
500
#CD627B
oklch(63.2% 0.137 7.1)
-
Step 600
600
#B84664
oklch(55.6% 0.149 7.1)
-
Step 700
700 (this color)
#98314E
oklch(47.3% 0.139 7.1)
-
Step 800
800
#802E44
oklch(42.6% 0.115 6.8)
-
Step 900
900
#682A39
oklch(37.7% 0.09 7.4)
-
Step 950
950
#3D1922
oklch(27% 0.057 5.9)
#98314E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484A4F | 0.154 |
| Deuteranopia (no green cones) | #635E4C | 0.140 |
| Tritanopia (no blue cones) | #A5213C | 0.036 |
| Achromatopsia (no color) | #575757 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #98314E
#98314E
oklch(47.3% 0.139 7.1)
- #006A63
#006A63
oklch(47.2% 0.082 186.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #98314E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.043
- Rouge #AB1239 ΔE 0.049
- Cranberry #9E003A ΔE 0.049
- Light Burgundy #A8415B ΔE 0.049
- Purple Red #990147 ΔE 0.051
- Auburn #9B2226 ΔE 0.052
- Brown #A52A2A ΔE 0.053
- Light Maroon #A24857 ΔE 0.053
Use #98314E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.