#981F43
Closest named color: Berry (#990F4B). oklch(45.2% 0.157 9.2), rgb(152, 31, 67).
Aa
White text reads best on this color (8.03:1).
About this color
#981F43 is a medium-dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.157 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.023 away. White text reads best on it, at 8.03:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.61:1 |
| White text | 8.03:1 |
Values
| HEX | #981F43 |
| RGB | rgb(152, 31, 67) |
| HSL | hsl(342, 66%, 36%) |
| OKLCH | oklch(45.2% 0.157 9.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981F43 | 8.03:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #981F43 | 2.61:1 | Fails | Lc 17.5 | Dividers and decoration only |
| #981F43 text on white | 8.03:1 | AAA | Lc 86.5 | Fine for body text |
| #981F43 text on black | 2.61:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F8CCD2
oklch(88.5% 0.05 8.9)
-
Step 300
300
#F5A8B4
oklch(80.9% 0.092 9.1)
-
Step 400
400
#EC768D
oklch(70.8% 0.147 9.3)
-
Step 500
500
#E24B71
oklch(63.1% 0.188 9.2)
-
Step 600
600
#CD2259
oklch(55.6% 0.204 9.4)
-
Step 700
700
#B10F49
oklch(49.1% 0.189 9.4)
-
Step 800
800 (this color)
#981F43
oklch(45.2% 0.157 9.2)
-
Step 900
900
#731B34
oklch(37.6% 0.122 8.6)
-
Step 950
950
#44121E
oklch(27% 0.077 9.5)
#981F43 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404144 | 0.175 |
| Deuteranopia (no green cones) | #5F5940 | 0.160 |
| Tritanopia (no blue cones) | #A6002F | 0.038 |
| Achromatopsia (no color) | #505050 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981F43
#981F43
oklch(45.2% 0.157 9.2)
- #00635F
#00635F
oklch(45.1% 0.078 189.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981F43, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.023
- Cranberry #9E003A ΔE 0.024
- Purple Red #990147 ΔE 0.028
- Mulberry #920A4E ΔE 0.037
- Rouge #AB1239 ΔE 0.040
- Auburn #9B2226 ΔE 0.042
- Red Wine #8C0034 ΔE 0.044
- Violet Red #A50055 ΔE 0.045
Use #981F43 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.