#981D4A
Closest named color: Berry (#990F4B). oklch(45.3% 0.16 5), rgb(152, 29, 74).
Aa
White text reads best on this color (8.04:1).
About this color
#981D4A is a medium-dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.160 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.014 away. White text reads best on it, at 8.04:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.160) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.60:1 |
| White text | 8.04:1 |
Values
| HEX | #981D4A |
| RGB | rgb(152, 29, 74) |
| HSL | hsl(338, 68%, 35%) |
| OKLCH | oklch(45.3% 0.16 5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981D4A | 8.04:1 | AAA | Lc -91.2 | Preferred for body text |
| Black text on #981D4A | 2.60:1 | Fails | Lc 17.6 | Dividers and decoration only |
| #981D4A text on white | 8.04:1 | AAA | Lc 86.5 | Fine for body text |
| #981D4A text on black | 2.60:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FBE3E7
oklch(93.6% 0.027 6.2)
-
Step 200
200
#F8CCD4
oklch(88.5% 0.051 5.9)
-
Step 300
300
#F5A7B8
oklch(80.8% 0.094 5.1)
-
Step 400
400
#EC7594
oklch(70.8% 0.149 5.2)
-
Step 500
500
#E2497A
oklch(63.2% 0.192 5)
-
Step 600
600
#CD1F63
oklch(55.7% 0.208 5)
-
Step 700
700
#B10952
oklch(49.2% 0.194 5)
-
Step 800
800 (this color)
#981D4A
oklch(45.3% 0.16 5)
-
Step 900
900
#731A39
oklch(37.7% 0.124 4.6)
-
Step 950
950
#441121
oklch(26.9% 0.079 5)
#981D4A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D414B | 0.180 |
| Deuteranopia (no green cones) | #5D5947 | 0.164 |
| Tritanopia (no blue cones) | #A60031 | 0.044 |
| Achromatopsia (no color) | #505050 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981D4A
#981D4A
oklch(45.3% 0.16 5)
- #00645C
#00645C
oklch(45.3% 0.08 185.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981D4A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.014
- Purple Red #990147 ΔE 0.021
- Cranberry #9E003A ΔE 0.027
- Mulberry #920A4E ΔE 0.028
- Dark Fuchsia #9D0759 ΔE 0.034
- Violet Red #A50055 ΔE 0.036
- Deep Magenta #A0025C ΔE 0.040
- Rouge #AB1239 ΔE 0.046
Use #981D4A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.