#981D33
Closest named color: Auburn (#9B2226). oklch(44.7% 0.157 17.2), rgb(152, 29, 51).
Aa
White text reads best on this color (8.20:1).
About this color
#981D33 is a dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.157 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.021 away. White text reads best on it, at 8.20:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.55:1 |
| White text | 8.20:1 |
Values
| HEX | #981D33 |
| RGB | rgb(152, 29, 51) |
| HSL | hsl(349, 68%, 35%) |
| OKLCH | oklch(44.7% 0.157 17.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981D33 | 8.20:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #981D33 | 2.55:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #981D33 text on white | 8.20:1 | AAA | Lc 86.9 | Fine for body text |
| #981D33 text on black | 2.55:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#F9CCCD
oklch(88.4% 0.051 16.7)
-
Step 300
300
#F6A9AB
oklch(80.9% 0.091 17.6)
-
Step 400
400
#EE767F
oklch(70.7% 0.148 17)
-
Step 500
500
#E44C5F
oklch(63.1% 0.187 17.2)
-
Step 600
600
#CF2245
oklch(55.5% 0.204 17.3)
-
Step 700
700
#B30F37
oklch(49.1% 0.19 17.2)
-
Step 800
800 (this color)
#981D33
oklch(44.7% 0.157 17.2)
-
Step 900
900
#751C29
oklch(37.8% 0.122 17.3)
-
Step 950
950
#451218
oklch(27% 0.078 17.3)
#981D33 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #423E33 | 0.174 |
| Deuteranopia (no green cones) | #61582F | 0.159 |
| Tritanopia (no blue cones) | #A70027 | 0.033 |
| Achromatopsia (no color) | #4F4F4F | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981D33
#981D33
oklch(44.7% 0.157 17.2)
- #006163
#006163
oklch(44.7% 0.076 197.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981D33, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.021
- Cranberry #9E003A ΔE 0.027
- Carmine #9D0216 ΔE 0.032
- Rouge #AB1239 ΔE 0.040
- Brown #A52A2A ΔE 0.041
- Red Wine #8C0034 ΔE 0.043
- Berry #990F4B ΔE 0.043
- Deep Red #9A0200 ΔE 0.043
Use #981D33 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.