#981B72
Closest named color: Red Violet (#9E0168). oklch(46.7% 0.179 343.9), rgb(152, 27, 114).
Aa
White text reads best on this color (7.67:1).
About this color
#981B72 is a medium-dark, vivid purple. In OKLCH its lightness is 47%, its chroma 0.179 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.023 away. White text reads best on it, at 7.67:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.179) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.73:1 |
| White text | 7.67:1 |
Values
| HEX | #981B72 |
| RGB | rgb(152, 27, 114) |
| HSL | hsl(318, 70%, 35%) |
| OKLCH | oklch(46.7% 0.179 343.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981B72 | 7.67:1 | AAA | Lc -90.1 | Preferred for body text |
| Black text on #981B72 | 2.73:1 | Fails | Lc 18.8 | Dividers and decoration only |
| #981B72 text on white | 7.67:1 | AAA | Lc 85.2 | Fine for body text |
| #981B72 text on black | 2.73:1 | Fails | Lc -16.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F7E4EE
oklch(93.7% 0.024 344.4)
-
Step 200
200
#F1CDE1
oklch(88.5% 0.048 343.6)
-
Step 300
300
#E9AACE
oklch(80.8% 0.087 344)
-
Step 400
400
#DC7BB6
oklch(70.7% 0.139 343.9)
-
Step 500
500
#CF55A4
oklch(63.1% 0.177 343.7)
-
Step 600
600
#BA348F
oklch(55.5% 0.193 343.6)
-
Step 700
700 (this color)
#981B72
oklch(46.7% 0.179 343.9)
-
Step 800
800
#822163
oklch(42.7% 0.149 343.6)
-
Step 900
900
#692250
oklch(37.7% 0.115 344.3)
-
Step 950
950
#3E152F
oklch(27% 0.073 344.2)
#981B72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C4674 | 0.201 |
| Deuteranopia (no green cones) | #535A6F | 0.173 |
| Tritanopia (no blue cones) | #A21A45 | 0.078 |
| Achromatopsia (no color) | #535353 | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981B72
#981B72
oklch(46.7% 0.179 343.9)
- #006B4A
#006B4A
oklch(46.7% 0.1 163.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981B72, closest first.
No curated palette has a color within ΔE 0.04 of #981B72.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.023
- Deep Magenta #A0025C ΔE 0.039
- Dark Fuchsia #9D0759 ΔE 0.041
- Warm Purple #952E8F ΔE 0.049
- Violet Red #A50055 ΔE 0.054
- Mulberry #920A4E ΔE 0.058
- Dark Magenta #8B008B ΔE 0.061
- Berry #990F4B ΔE 0.062
Use #981B72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.