#981B4F
Closest named color: Berry (#990F4B). oklch(45.3% 0.163 1.9), rgb(152, 27, 79).
Aa
White text reads best on this color (8.06:1).
About this color
#981B4F is a medium-dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.163 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.011 away. White text reads best on it, at 8.06:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.60:1 |
| White text | 8.06:1 |
Values
| HEX | #981B4F |
| RGB | rgb(152, 27, 79) |
| HSL | hsl(335, 70%, 35%) |
| OKLCH | oklch(45.3% 0.163 1.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981B4F | 8.06:1 | AAA | Lc -91.2 | Preferred for body text |
| Black text on #981B4F | 2.60:1 | Fails | Lc 17.6 | Dividers and decoration only |
| #981B4F text on white | 8.06:1 | AAA | Lc 86.5 | Fine for body text |
| #981B4F text on black | 2.60:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FBE3E8
oklch(93.7% 0.027 3.4)
-
Step 200
200
#F8CBD6
oklch(88.4% 0.053 1.9)
-
Step 300
300
#F5A7BC
oklch(80.9% 0.095 1.8)
-
Step 400
400
#EC7499
oklch(70.8% 0.152 2.2)
-
Step 500
500
#E14780
oklch(63% 0.195 1.9)
-
Step 600
600
#CD1B6A
oklch(55.7% 0.212 1.9)
-
Step 700
700
#B00358
oklch(49% 0.197 1.9)
-
Step 800
800 (this color)
#981B4F
oklch(45.3% 0.163 1.9)
-
Step 900
900
#73193C
oklch(37.7% 0.126 2.1)
-
Step 950
950
#441123
oklch(27% 0.08 2.5)
#981B4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4150 | 0.184 |
| Deuteranopia (no green cones) | #5C594C | 0.166 |
| Tritanopia (no blue cones) | #A60033 | 0.048 |
| Achromatopsia (no color) | #505050 | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981B4F
#981B4F
oklch(45.3% 0.163 1.9)
- #006459
#006459
oklch(45.2% 0.081 182)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981B4F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.011
- Purple Red #990147 ΔE 0.020
- Mulberry #920A4E ΔE 0.023
- Dark Fuchsia #9D0759 ΔE 0.025
- Violet Red #A50055 ΔE 0.031
- Deep Magenta #A0025C ΔE 0.032
- Cranberry #9E003A ΔE 0.033
- Red Violet #9E0168 ΔE 0.049
Use #981B4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.