#981940
Closest named color: Cranberry (#9E003A). oklch(44.7% 0.161 9.8), rgb(152, 25, 64).
Aa
White text reads best on this color (8.24:1).
About this color
#981940 is a dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.161 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Cranberry (#9E003A), ΔE 0.018 away. White text reads best on it, at 8.24:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | vivid (0.161) |
| Temperature | warm |
| Nearest name | Cranberry (#9E003A) |
| Black text | 2.54:1 |
| White text | 8.24:1 |
Values
| HEX | #981940 |
| RGB | rgb(152, 25, 64) |
| HSL | hsl(342, 72%, 35%) |
| OKLCH | oklch(44.7% 0.161 9.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981940 | 8.24:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #981940 | 2.54:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #981940 text on white | 8.24:1 | AAA | Lc 86.9 | Fine for body text |
| #981940 text on black | 2.54:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F9CCD1
oklch(88.5% 0.051 10.7)
-
Step 300
300
#F6A7B3
oklch(80.8% 0.094 9.4)
-
Step 400
400
#EE748B
oklch(70.7% 0.151 9.9)
-
Step 500
500
#E4486F
oklch(63.1% 0.193 9.7)
-
Step 600
600
#CF1B57
oklch(55.5% 0.209 9.8)
-
Step 700
700
#B30447
oklch(49.1% 0.195 10)
-
Step 800
800 (this color)
#981940
oklch(44.7% 0.161 9.8)
-
Step 900
900
#751932
oklch(37.7% 0.126 10)
-
Step 950
950
#45111E
oklch(27% 0.08 9.2)
#981940 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E3E41 | 0.180 |
| Deuteranopia (no green cones) | #5E583D | 0.165 |
| Tritanopia (no blue cones) | #A7002B | 0.040 |
| Achromatopsia (no color) | #4F4F4F | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981940
#981940
oklch(44.7% 0.161 9.8)
- #00625E
#00625E
oklch(44.8% 0.077 189.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981940, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cranberry #9E003A ΔE 0.018
- Berry #990F4B ΔE 0.022
- Purple Red #990147 ΔE 0.024
- Mulberry #920A4E ΔE 0.035
- Red Wine #8C0034 ΔE 0.038
- Rouge #AB1239 ΔE 0.041
- Auburn #9B2226 ΔE 0.042
- Violet Red #A50055 ΔE 0.045
Use #981940 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.