#981768
Closest named color: Red Violet (#9E0168). oklch(46% 0.177 348.5), rgb(152, 23, 104).
Aa
White text reads best on this color (7.90:1).
About this color
#981768 is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.177 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.016 away. White text reads best on it, at 7.90:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.65:1 |
| White text | 7.90:1 |
Values
| HEX | #981768 |
| RGB | rgb(152, 23, 104) |
| HSL | hsl(322, 74%, 34%) |
| OKLCH | oklch(46% 0.177 348.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981768 | 7.90:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #981768 | 2.65:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #981768 text on white | 7.90:1 | AAA | Lc 85.8 | Fine for body text |
| #981768 text on black | 2.65:1 | Fails | Lc -16.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F8E4ED
oklch(93.7% 0.025 348.5)
-
Step 200
200
#F2CDDE
oklch(88.5% 0.047 348.7)
-
Step 300
300
#EBAACA
oklch(80.8% 0.086 348.2)
-
Step 400
400
#DE7BAF
oklch(70.7% 0.137 348.4)
-
Step 500
500
#D2549B
oklch(63% 0.176 348.4)
-
Step 600
600
#BD3486
oklch(55.6% 0.19 348.3)
-
Step 700
700 (this color)
#981768
oklch(46% 0.177 348.5)
-
Step 800
800
#84215C
oklch(42.7% 0.146 348.5)
-
Step 900
900
#6B224C
oklch(37.8% 0.114 348.4)
-
Step 950
950
#3F152C
oklch(27% 0.072 349)
#981768 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F436A | 0.200 |
| Deuteranopia (no green cones) | #555965 | 0.174 |
| Tritanopia (no blue cones) | #A40C3F | 0.070 |
| Achromatopsia (no color) | #515151 | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981768
#981768
oklch(46% 0.177 348.5)
- #00684E
#00684E
oklch(45.9% 0.093 168.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981768, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.016
- Deep Magenta #A0025C ΔE 0.026
- Dark Fuchsia #9D0759 ΔE 0.026
- Violet Red #A50055 ΔE 0.041
- Mulberry #920A4E ΔE 0.043
- Berry #990F4B ΔE 0.046
- Purple Red #990147 ΔE 0.052
- Warm Purple #952E8F ΔE 0.065
Use #981768 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.