#981741
Closest named color: Cranberry (#9E003A). oklch(44.6% 0.163 8.9), rgb(152, 23, 65).
Aa
White text reads best on this color (8.28:1).
About this color
#981741 is a dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.163 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Cranberry (#9E003A), ΔE 0.017 away. White text reads best on it, at 8.28:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | vivid (0.163) |
| Temperature | warm |
| Nearest name | Cranberry (#9E003A) |
| Black text | 2.53:1 |
| White text | 8.28:1 |
Values
| HEX | #981741 |
| RGB | rgb(152, 23, 65) |
| HSL | hsl(340, 74%, 34%) |
| OKLCH | oklch(44.6% 0.163 8.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #981741 | 8.28:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #981741 | 2.53:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #981741 text on white | 8.28:1 | AAA | Lc 87.0 | Fine for body text |
| #981741 text on black | 2.53:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE3E6
oklch(93.7% 0.028 9.4)
-
Step 200
200
#FACBD2
oklch(88.5% 0.054 8.2)
-
Step 300
300
#F7A7B4
oklch(80.9% 0.096 8.8)
-
Step 400
400
#EE748D
oklch(70.7% 0.152 8.9)
-
Step 500
500
#E54771
oklch(63.2% 0.195 8.9)
-
Step 600
600
#D01859
oklch(55.6% 0.212 9)
-
Step 700
700
#B30049
oklch(49.1% 0.196 8.9)
-
Step 800
800 (this color)
#981741
oklch(44.6% 0.163 8.9)
-
Step 900
900
#751833
oklch(37.7% 0.127 9.1)
-
Step 950
950
#45111E
oklch(27% 0.08 9.2)
#981741 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D3E42 | 0.183 |
| Deuteranopia (no green cones) | #5D573E | 0.166 |
| Tritanopia (no blue cones) | #A7002A | 0.042 |
| Achromatopsia (no color) | #4E4E4E | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #981741
#981741
oklch(44.6% 0.163 8.9)
- #00625D
#00625D
oklch(44.7% 0.078 188.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #981741, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cranberry #9E003A ΔE 0.017
- Berry #990F4B ΔE 0.019
- Purple Red #990147 ΔE 0.021
- Mulberry #920A4E ΔE 0.032
- Red Wine #8C0034 ΔE 0.038
- Rouge #AB1239 ΔE 0.042
- Violet Red #A50055 ΔE 0.043
- Dark Fuchsia #9D0759 ΔE 0.043
Use #981741 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.