#980D41
Closest named color: Purple Red (#990147). oklch(44.1% 0.169 7.8), rgb(152, 13, 65).
Aa
White text reads best on this color (8.50:1).
About this color
#980D41 is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.169 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Red (#990147), ΔE 0.013 away. White text reads best on it, at 8.50:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.169) |
| Temperature | warm |
| Nearest name | Purple Red (#990147) |
| Black text | 2.46:1 |
| White text | 8.50:1 |
Values
| HEX | #980D41 |
| RGB | rgb(152, 13, 65) |
| HSL | hsl(338, 84%, 32%) |
| OKLCH | oklch(44.1% 0.169 7.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #980D41 | 8.50:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #980D41 | 2.46:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #980D41 text on white | 8.50:1 | AAA | Lc 87.4 | Fine for body text |
| #980D41 text on black | 2.46:1 | Fails | Lc -14.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E6
oklch(93.5% 0.029 7.1)
-
Step 200
200
#FBCBD2
oklch(88.6% 0.055 8.4)
-
Step 300
300
#F8A6B5
oklch(80.9% 0.098 7.5)
-
Step 400
400
#F0718E
oklch(70.6% 0.158 7.7)
-
Step 500
500
#E74272
oklch(63.1% 0.202 7.9)
-
Step 600
600
#D2095B
oklch(55.6% 0.219 7.7)
-
Step 700
700
#B3004B
oklch(49.1% 0.197 8.1)
-
Step 800
800 (this color)
#980D41
oklch(44.1% 0.169 7.8)
-
Step 900
900
#761534
oklch(37.6% 0.131 7.9)
-
Step 950
950
#460F1F
oklch(27% 0.084 7.4)
#980D41 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393B42 | 0.192 |
| Deuteranopia (no green cones) | #5C563E | 0.172 |
| Tritanopia (no blue cones) | #A70027 | 0.047 |
| Achromatopsia (no color) | #4D4D4D | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #980D41
#980D41
oklch(44.1% 0.169 7.8)
- #00605A
#00605A
oklch(44% 0.077 187.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #980D41, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Red #990147 ΔE 0.013
- Berry #990F4B ΔE 0.015
- Cranberry #9E003A ΔE 0.016
- Mulberry #920A4E ΔE 0.027
- Red Wine #8C0034 ΔE 0.034
- Dark Fuchsia #9D0759 ΔE 0.040
- Violet Red #A50055 ΔE 0.041
- Rouge #AB1239 ΔE 0.046
Use #980D41 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.