#980044
Closest named color: Purple Red (#990147). oklch(43.7% 0.175 5.3), rgb(152, 0, 68).
Aa
White text reads best on this color (8.68:1).
About this color
#980044 is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.175 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Red (#990147), ΔE 0.005 away. White text reads best on it, at 8.68:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.175) |
| Temperature | warm |
| Nearest name | Purple Red (#990147) |
| Black text | 2.41:1 |
| White text | 8.68:1 |
Values
| HEX | #980044 |
| RGB | rgb(152, 0, 68) |
| HSL | hsl(333, 100%, 30%) |
| OKLCH | oklch(43.7% 0.175 5.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #980044 | 8.68:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #980044 | 2.41:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #980044 text on white | 8.68:1 | AAA | Lc 87.4 | Fine for body text |
| #980044 text on black | 2.41:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FDE2E7
oklch(93.6% 0.03 5)
-
Step 200
200
#FBCAD4
oklch(88.4% 0.057 4.6)
-
Step 300
300
#F9A5B7
oklch(80.9% 0.101 5.6)
-
Step 400
400
#F26F92
oklch(70.7% 0.164 5.5)
-
Step 500
500
#E93D78
oklch(63.1% 0.21 5.1)
-
Step 600
600
#D20061
oklch(55.5% 0.223 5.2)
-
Step 700
700
#B20051
oklch(49.1% 0.197 5.2)
-
Step 800
800 (this color)
#980044
oklch(43.7% 0.175 5.3)
-
Step 900
900
#771137
oklch(37.6% 0.137 5.4)
-
Step 950
950
#460E20
oklch(26.9% 0.086 5.7)
#980044 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #353A45 | 0.201 |
| Deuteranopia (no green cones) | #5A5541 | 0.179 |
| Tritanopia (no blue cones) | #A70026 | 0.055 |
| Achromatopsia (no color) | #4B4B4B | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #980044
#980044
oklch(43.7% 0.175 5.3)
- #005F57
#005F57
oklch(43.7% 0.077 184.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #980044, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Red #990147 ΔE 0.005
- Berry #990F4B ΔE 0.013
- Mulberry #920A4E ΔE 0.020
- Cranberry #9E003A ΔE 0.021
- Dark Fuchsia #9D0759 ΔE 0.034
- Red Wine #8C0034 ΔE 0.035
- Violet Red #A50055 ΔE 0.037
- Deep Magenta #A0025C ΔE 0.040
Use #980044 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.