#980040
Closest named color: Purple Red (#990147). oklch(43.6% 0.175 7.3), rgb(152, 0, 64).
Aa
White text reads best on this color (8.71:1).
About this color
#980040 is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.175 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Red (#990147), ΔE 0.011 away. White text reads best on it, at 8.71:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.175) |
| Temperature | warm |
| Nearest name | Purple Red (#990147) |
| Black text | 2.40:1 |
| White text | 8.71:1 |
Values
| HEX | #980040 |
| RGB | rgb(152, 0, 64) |
| HSL | hsl(335, 100%, 30%) |
| OKLCH | oklch(43.6% 0.175 7.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #980040 | 8.71:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #980040 | 2.40:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #980040 text on white | 8.71:1 | AAA | Lc 87.5 | Fine for body text |
| #980040 text on black | 2.40:1 | Fails | Lc -14.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FDE2E6
oklch(93.6% 0.03 7.5)
-
Step 200
200
#FCCAD2
oklch(88.5% 0.058 7.5)
-
Step 300
300
#FAA5B5
oklch(81% 0.102 7.3)
-
Step 400
400
#F26F8E
oklch(70.6% 0.163 7.4)
-
Step 500
500
#E93E73
oklch(63.1% 0.208 7.2)
-
Step 600
600
#D3005C
oklch(55.6% 0.223 7.2)
-
Step 700
700
#B3004D
oklch(49.2% 0.197 7.2)
-
Step 800
800 (this color)
#980040
oklch(43.6% 0.175 7.3)
-
Step 900
900
#781235
oklch(37.8% 0.136 7.2)
-
Step 950
950
#470E1F
oklch(27.1% 0.087 7.3)
#980040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363941 | 0.199 |
| Deuteranopia (no green cones) | #5B553D | 0.178 |
| Tritanopia (no blue cones) | #A70023 | 0.053 |
| Achromatopsia (no color) | #4B4B4B | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #980040
#980040
oklch(43.6% 0.175 7.3)
- #005F59
#005F59
oklch(43.7% 0.076 187.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #980040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Red #990147 ΔE 0.011
- Cranberry #9E003A ΔE 0.017
- Berry #990F4B ΔE 0.017
- Mulberry #920A4E ΔE 0.025
- Red Wine #8C0034 ΔE 0.031
- Dark Fuchsia #9D0759 ΔE 0.040
- Violet Red #A50055 ΔE 0.041
- Deep Magenta #A0025C ΔE 0.046
Use #980040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.