#973470
Closest named color: Light Eggplant (#894585). oklch(48.7% 0.148 346.6), rgb(151, 52, 112).
Aa
White text reads best on this color (6.90:1).
About this color
#973470 is a medium-dark, vivid red. In OKLCH its lightness is 49%, its chroma 0.148 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.048 away. White text reads best on it, at 6.90:1.
| Hue family | Reds |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.04:1 |
| White text | 6.90:1 |
Values
| HEX | #973470 |
| RGB | rgb(151, 52, 112) |
| HSL | hsl(324, 49%, 40%) |
| OKLCH | oklch(48.7% 0.148 346.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #973470 | 6.90:1 | AA | Lc -88.1 | Fine for body text |
| Black text on #973470 | 3.04:1 | AA large text | Lc 20.9 | Dividers and decoration only |
| #973470 text on white | 6.90:1 | AA | Lc 83.1 | Fine for body text |
| #973470 text on black | 3.04:1 | AA large text | Lc -18.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E5ED
oklch(93.7% 0.02 345.7)
-
Step 200
200
#EECFDE
oklch(88.5% 0.04 347.1)
-
Step 300
300
#E4AECA
oklch(80.8% 0.072 346.4)
-
Step 400
400
#D482AF
oklch(70.6% 0.115 346.4)
-
Step 500
500
#C7619B
oklch(63.2% 0.146 346.9)
-
Step 600
600
#B24486
oklch(55.6% 0.16 346.5)
-
Step 700
700 (this color)
#973470
oklch(48.7% 0.148 346.6)
-
Step 800
800
#7C2D5C
oklch(42.7% 0.123 346.8)
-
Step 900
900
#64294C
oklch(37.6% 0.096 346.1)
-
Step 950
950
#3B192C
oklch(27% 0.06 347.2)
#973470 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F4F72 | 0.162 |
| Deuteranopia (no green cones) | #5C606E | 0.143 |
| Tritanopia (no blue cones) | #A1324D | 0.059 |
| Achromatopsia (no color) | #5A5A5A | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #973470
#973470
oklch(48.7% 0.148 346.6)
- #007153
#007153
oklch(48.7% 0.1 166.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #973470, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.048
- Red Violet #9E0168 ΔE 0.052
- Deep Magenta #A0025C ΔE 0.055
- Dark Fuchsia #9D0759 ΔE 0.055
- Warm Purple #952E8F ΔE 0.055
- Violet Red #A50055 ΔE 0.061
- Light Burgundy #A8415B ΔE 0.064
- Berry #990F4B ΔE 0.065
Use #973470 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.