#973467
Closest named color: Dark Fuchsia (#9D0759). oklch(48.3% 0.143 351.9), rgb(151, 52, 103).
Aa
White text reads best on this color (6.99:1).
About this color
#973467 is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.143 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Fuchsia (#9D0759), ΔE 0.050 away. White text reads best on it, at 6.99:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.143) |
| Temperature | warm |
| Nearest name | Dark Fuchsia (#9D0759) |
| Black text | 3.00:1 |
| White text | 6.99:1 |
Values
| HEX | #973467 |
| RGB | rgb(151, 52, 103) |
| HSL | hsl(329, 49%, 40%) |
| OKLCH | oklch(48.3% 0.143 351.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #973467 | 6.99:1 | AA | Lc -88.4 | Fine for body text |
| Black text on #973467 | 3.00:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #973467 text on white | 6.99:1 | AA | Lc 83.4 | Fine for body text |
| #973467 text on black | 3.00:1 | AA large text | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EECFDC
oklch(88.4% 0.039 350.7)
-
Step 300
300
#E5AFC5
oklch(81% 0.069 352.5)
-
Step 400
400
#D583A8
oklch(70.7% 0.11 351.7)
-
Step 500
500
#C86193
oklch(63.1% 0.142 351.6)
-
Step 600
600
#B3467D
oklch(55.7% 0.153 351.9)
-
Step 700
700 (this color)
#973467
oklch(48.3% 0.143 351.9)
-
Step 800
800
#7D2E56
oklch(42.7% 0.118 351.8)
-
Step 900
900
#652A47
oklch(37.7% 0.092 351.7)
-
Step 950
950
#3B1929
oklch(26.9% 0.058 352.2)
#973467 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434E68 | 0.157 |
| Deuteranopia (no green cones) | #5E6065 | 0.142 |
| Tritanopia (no blue cones) | #A22E49 | 0.050 |
| Achromatopsia (no color) | #595959 | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #973467
#973467
oklch(48.3% 0.143 351.9)
- #006F58
#006F58
oklch(48.2% 0.094 171.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #973467, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Fuchsia #9D0759 ΔE 0.050
- Deep Magenta #A0025C ΔE 0.051
- Red Violet #9E0168 ΔE 0.055
- Violet Red #A50055 ΔE 0.055
- Light Burgundy #A8415B ΔE 0.055
- Berry #990F4B ΔE 0.055
- Light Eggplant #894585 ΔE 0.057
- Dark Mauve #874C62 ΔE 0.060
Use #973467 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.