#97344A
Closest named color: Auburn (#9B2226). oklch(47.4% 0.133 10.3), rgb(151, 52, 74).
Aa
White text reads best on this color (7.22:1).
About this color
#97344A is a medium-dark, moderately saturated red. In OKLCH its lightness is 47%, its chroma 0.133 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Auburn (#9B2226), ΔE 0.047 away. White text reads best on it, at 7.22:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Auburn (#9B2226) |
| Black text | 2.90:1 |
| White text | 7.22:1 |
Values
| HEX | #97344A |
| RGB | rgb(151, 52, 74) |
| HSL | hsl(347, 49%, 40%) |
| OKLCH | oklch(47.4% 0.133 10.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #97344A | 7.22:1 | AAA | Lc -89.2 | Fine for body text |
| Black text on #97344A | 2.90:1 | Fails | Lc 19.7 | Dividers and decoration only |
| #97344A text on white | 7.22:1 | AAA | Lc 84.3 | Fine for body text |
| #97344A text on black | 2.90:1 | Fails | Lc -17.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E7
oklch(93.6% 0.019 9.3)
-
Step 200
200
#F0D0D3
oklch(88.5% 0.036 11.4)
-
Step 300
300
#E7B0B7
oklch(80.9% 0.065 10.1)
-
Step 400
400
#D88591
oklch(70.7% 0.103 10.7)
-
Step 500
500
#CB6477
oklch(63.1% 0.132 10)
-
Step 600
600
#B6495F
oklch(55.6% 0.142 10.6)
-
Step 700
700 (this color)
#97344A
oklch(47.4% 0.133 10.3)
-
Step 800
800
#7F3041
oklch(42.6% 0.11 9.8)
-
Step 900
900
#672B37
oklch(37.7% 0.087 9.8)
-
Step 950
950
#3C1A20
oklch(26.9% 0.054 10.2)
#97344A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4A4A | 0.148 |
| Deuteranopia (no green cones) | #645E48 | 0.134 |
| Tritanopia (no blue cones) | #A4243D | 0.033 |
| Achromatopsia (no color) | #575757 | 0.134 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #97344A
#97344A
oklch(47.4% 0.133 10.3)
- #006A66
#006A66
oklch(47.3% 0.082 190.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #97344A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Auburn #9B2226 ΔE 0.047
- Brown #A52A2A ΔE 0.047
- Light Burgundy #A8415B ΔE 0.049
- Light Maroon #A24857 ΔE 0.050
- Berry #990F4B ΔE 0.051
- Rouge #AB1239 ΔE 0.051
- Cranberry #9E003A ΔE 0.053
- Brick #A03623 ΔE 0.055
Use #97344A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.