#973367
Closest named color: Dark Fuchsia (#9D0759). oklch(48.2% 0.144 351.7), rgb(151, 51, 103).
Aa
White text reads best on this color (7.03:1).
About this color
#973367 is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.144 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Fuchsia (#9D0759), ΔE 0.048 away. White text reads best on it, at 7.03:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Dark Fuchsia (#9D0759) |
| Black text | 2.98:1 |
| White text | 7.03:1 |
Values
| HEX | #973367 |
| RGB | rgb(151, 51, 103) |
| HSL | hsl(329, 50%, 40%) |
| OKLCH | oklch(48.2% 0.144 351.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #973367 | 7.03:1 | AAA | Lc -88.6 | Fine for body text |
| Black text on #973367 | 2.98:1 | Fails | Lc 20.5 | Dividers and decoration only |
| #973367 text on white | 7.03:1 | AAA | Lc 83.6 | Fine for body text |
| #973367 text on black | 2.98:1 | Fails | Lc -18.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EB
oklch(93.6% 0.019 352.7)
-
Step 200
200
#EFCFDC
oklch(88.5% 0.04 351.5)
-
Step 300
300
#E5AFC5
oklch(81% 0.069 352.5)
-
Step 400
400
#D683A8
oklch(70.8% 0.111 352.1)
-
Step 500
500
#C86193
oklch(63.1% 0.142 351.6)
-
Step 600
600
#B3457D
oklch(55.5% 0.155 351.7)
-
Step 700
700 (this color)
#973367
oklch(48.2% 0.144 351.7)
-
Step 800
800
#7D2E56
oklch(42.7% 0.118 351.8)
-
Step 900
900
#652A47
oklch(37.7% 0.092 351.7)
-
Step 950
950
#3B192A
oklch(26.9% 0.059 350.5)
#973367 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424D69 | 0.159 |
| Deuteranopia (no green cones) | #5E5F65 | 0.142 |
| Tritanopia (no blue cones) | #A22D48 | 0.052 |
| Achromatopsia (no color) | #595959 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #973367
#973367
oklch(48.2% 0.144 351.7)
- #006F58
#006F58
oklch(48.2% 0.094 171.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #973367, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Fuchsia #9D0759 ΔE 0.048
- Deep Magenta #A0025C ΔE 0.050
- Red Violet #9E0168 ΔE 0.053
- Violet Red #A50055 ΔE 0.054
- Berry #990F4B ΔE 0.054
- Light Burgundy #A8415B ΔE 0.056
- Light Eggplant #894585 ΔE 0.058
- Mulberry #920A4E ΔE 0.059
Use #973367 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.