#97326F

Closest named color: Red Violet (#9E0168). oklch(48.4% 0.15 346.9), rgb(151, 50, 111).

Aa

White text reads best on this color (6.99:1).

About this color

#97326F is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.150 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.049 away. White text reads best on it, at 6.99:1.

Hue familyReds
Lightnessmedium-dark (48%)
Chromavivid (0.150)
Temperaturewarm
Nearest nameRed Violet (#9E0168)
Black text3.00:1
White text6.99:1

Values

HEX#97326F
RGBrgb(151, 50, 111)
HSLhsl(324, 50%, 39%)
OKLCHoklch(48.4% 0.15 346.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #97326F 6.99:1 AA Lc -88.4 Fine for body text
Black text on #97326F 3.00:1 AA large text Lc 20.6 Dividers and decoration only
#97326F text on white 6.99:1 AA Lc 83.4 Fine for body text
#97326F text on black 3.00:1 AA large text Lc -18.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FBF3F7

    oklch(97.1% 0.01 345.4)

  2. Step 100

    100

    #F5E5EC

    oklch(93.7% 0.02 349.1)

  3. Step 200

    200

    #EECFDE

    oklch(88.5% 0.04 347.1)

  4. Step 300

    300

    #E5AECA

    oklch(80.9% 0.073 346.9)

  5. Step 400

    400

    #D582AF

    oklch(70.7% 0.116 346.8)

  6. Step 500

    500

    #C8609B

    oklch(63.2% 0.148 347)

  7. Step 600

    600

    #B34385

    oklch(55.6% 0.162 347.2)

  8. Step 700

    700 (this color)

    #97326F

    oklch(48.4% 0.15 346.9)

  9. Step 800

    800

    #7D2C5C

    oklch(42.7% 0.125 347.1)

  10. Step 900

    900

    #65294B

    oklch(37.8% 0.097 347.6)

  11. Step 950

    950

    #3B192C

    oklch(27% 0.06 347.2)

Export this scale for Tailwind in the Tailwind colors tool

#97326F with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3E4E710.165
Deuteranopia (no green cones)#5B5F6D0.145
Tritanopia (no blue cones)#A12F4C0.059
Achromatopsia (no color)#5959590.151

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #97326F

    #97326F

    oklch(48.4% 0.15 346.9)

  • #007053

    #007053

    oklch(48.4% 0.099 167.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #97326F

    #97326F

    oklch(48.4% 0.15 346.9)

  • #803D96

    #803D96

    oklch(48.5% 0.151 317)

  • #A22F3F

    #A22F3F

    oklch(48.4% 0.15 17)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #97326F

    #97326F

    oklch(48.4% 0.15 346.9)

  • #307000

    #307000

    oklch(48.4% 0.146 136.9)

  • #006D6F

    #006D6F

    oklch(48.5% 0.083 197)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #97326F

    #97326F

    oklch(48.4% 0.15 346.9)

  • #666200

    #666200

    oklch(48.4% 0.104 106.9)

  • #006987

    #006987

    oklch(48.5% 0.093 226.1)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #97326F

    #97326F

    oklch(48.4% 0.15 346.9)

  • #7E5600

    #7E5600

    oklch(48.4% 0.101 77.5)

  • #007053

    #007053

    oklch(48.4% 0.099 167.3)

  • #1A5CB1

    #1A5CB1

    oklch(48.3% 0.15 257)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #97326F, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #97326F in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.