#97326B
Closest named color: Dark Fuchsia (#9D0759). oklch(48.2% 0.148 349.2), rgb(151, 50, 107).
Aa
White text reads best on this color (7.03:1).
About this color
#97326B is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.148 and its hue 349°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Fuchsia (#9D0759), ΔE 0.049 away. White text reads best on it, at 7.03:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Dark Fuchsia (#9D0759) |
| Black text | 2.98:1 |
| White text | 7.03:1 |
Values
| HEX | #97326B |
| RGB | rgb(151, 50, 107) |
| HSL | hsl(326, 50%, 39%) |
| OKLCH | oklch(48.2% 0.148 349.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #97326B | 7.03:1 | AAA | Lc -88.6 | Fine for body text |
| Black text on #97326B | 2.98:1 | Fails | Lc 20.5 | Dividers and decoration only |
| #97326B text on white | 7.03:1 | AAA | Lc 83.6 | Fine for body text |
| #97326B text on black | 2.98:1 | Fails | Lc -18.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F5E5EC
oklch(93.7% 0.02 349.1)
-
Step 200
200
#EFCFDD
oklch(88.5% 0.04 349.7)
-
Step 300
300
#E5AEC8
oklch(80.9% 0.072 348.8)
-
Step 400
400
#D582AC
oklch(70.6% 0.114 348.7)
-
Step 500
500
#C86097
oklch(63.1% 0.146 349.2)
-
Step 600
600
#B34482
oklch(55.6% 0.159 348.9)
-
Step 700
700 (this color)
#97326B
oklch(48.2% 0.148 349.2)
-
Step 800
800
#7D2D59
oklch(42.7% 0.122 349.4)
-
Step 900
900
#652949
oklch(37.7% 0.095 349.5)
-
Step 950
950
#3B192B
oklch(27% 0.059 348.8)
#97326B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404D6D | 0.162 |
| Deuteranopia (no green cones) | #5C5F69 | 0.145 |
| Tritanopia (no blue cones) | #A22E4A | 0.056 |
| Achromatopsia (no color) | #595959 | 0.149 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #97326B
#97326B
oklch(48.2% 0.148 349.2)
- #006F55
#006F55
oklch(48.2% 0.096 169.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #97326B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Fuchsia #9D0759 ΔE 0.049
- Red Violet #9E0168 ΔE 0.049
- Deep Magenta #A0025C ΔE 0.049
- Light Eggplant #894585 ΔE 0.054
- Violet Red #A50055 ΔE 0.055
- Berry #990F4B ΔE 0.058
- Mulberry #920A4E ΔE 0.061
- Light Burgundy #A8415B ΔE 0.061
Use #97326B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.