#973260
Closest named color: Dark Fuchsia (#9D0759). oklch(47.8% 0.142 355.7), rgb(151, 50, 96).
Aa
White text reads best on this color (7.14:1).
About this color
#973260 is a medium-dark, vivid red. In OKLCH its lightness is 48%, its chroma 0.142 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Fuchsia (#9D0759), ΔE 0.046 away. White text reads best on it, at 7.14:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.142) |
| Temperature | warm |
| Nearest name | Dark Fuchsia (#9D0759) |
| Black text | 2.94:1 |
| White text | 7.14:1 |
Values
| HEX | #973260 |
| RGB | rgb(151, 50, 96) |
| HSL | hsl(333, 50%, 39%) |
| OKLCH | oklch(47.8% 0.142 355.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #973260 | 7.14:1 | AAA | Lc -88.9 | Fine for body text |
| Black text on #973260 | 2.94:1 | Fails | Lc 20.1 | Dividers and decoration only |
| #973260 text on white | 7.14:1 | AAA | Lc 84.0 | Fine for body text |
| #973260 text on black | 2.94:1 | Fails | Lc -18.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F6
oklch(97.1% 0.009 352.4)
-
Step 100
100
#F6E5EA
oklch(93.7% 0.02 357.6)
-
Step 200
200
#EFCFDA
oklch(88.4% 0.039 355.2)
-
Step 300
300
#E6AFC2
oklch(81% 0.068 356.2)
-
Step 400
400
#D783A3
oklch(70.8% 0.11 355.9)
-
Step 500
500
#CA618D
oklch(63.1% 0.141 355.5)
-
Step 600
600
#B54577
oklch(55.6% 0.154 355.5)
-
Step 700
700 (this color)
#973260
oklch(47.8% 0.142 355.7)
-
Step 800
800
#7E2E51
oklch(42.7% 0.117 356)
-
Step 900
900
#662A43
oklch(37.7% 0.091 356.2)
-
Step 950
950
#3C1927
oklch(27% 0.058 356.5)
#973260 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434C61 | 0.159 |
| Deuteranopia (no green cones) | #5F5F5E | 0.143 |
| Tritanopia (no blue cones) | #A32A45 | 0.046 |
| Achromatopsia (no color) | #585858 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #973260
#973260
oklch(47.8% 0.142 355.7)
- #006D5B
#006D5B
oklch(47.8% 0.089 176)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #973260, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Fuchsia #9D0759 ΔE 0.046
- Berry #990F4B ΔE 0.047
- Deep Magenta #A0025C ΔE 0.049
- Violet Red #A50055 ΔE 0.050
- Light Burgundy #A8415B ΔE 0.053
- Mulberry #920A4E ΔE 0.054
- Red Violet #9E0168 ΔE 0.056
- Purple Red #990147 ΔE 0.056
Use #973260 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.