#973074
Closest named color: Warm Purple (#952E8F). oklch(48.4% 0.156 344), rgb(151, 48, 116).
Aa
White text reads best on this color (7.02:1).
About this color
#973074 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.156 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Warm Purple (#952E8F), ΔE 0.046 away. White text reads best on it, at 7.02:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.156) |
| Temperature | warm |
| Nearest name | Warm Purple (#952E8F) |
| Black text | 2.99:1 |
| White text | 7.02:1 |
Values
| HEX | #973074 |
| RGB | rgb(151, 48, 116) |
| HSL | hsl(320, 52%, 39%) |
| OKLCH | oklch(48.4% 0.156 344) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #973074 | 7.02:1 | AAA | Lc -88.4 | Fine for body text |
| Black text on #973074 | 2.99:1 | Fails | Lc 20.6 | Dividers and decoration only |
| #973074 text on white | 7.02:1 | AAA | Lc 83.5 | Fine for body text |
| #973074 text on black | 2.99:1 | Fails | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4ED
oklch(93.5% 0.022 344.2)
-
Step 200
200
#EECFE0
oklch(88.5% 0.041 343.8)
-
Step 300
300
#E5AECD
oklch(81% 0.075 344.1)
-
Step 400
400
#D581B3
oklch(70.7% 0.12 344.1)
-
Step 500
500
#C85EA0
oklch(63.1% 0.155 344.2)
-
Step 600
600
#B3418B
oklch(55.6% 0.168 344.1)
-
Step 700
700 (this color)
#973074
oklch(48.4% 0.156 344)
-
Step 800
800
#7D2B60
oklch(42.8% 0.129 344.2)
-
Step 900
900
#65284F
oklch(37.8% 0.101 343.8)
-
Step 950
950
#3B182E
oklch(26.9% 0.064 343.7)
#973074 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4E76 | 0.171 |
| Deuteranopia (no green cones) | #595F72 | 0.150 |
| Tritanopia (no blue cones) | #A1304D | 0.067 |
| Achromatopsia (no color) | #595959 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #973074
#973074
oklch(48.4% 0.156 344)
- #00704F
#00704F
oklch(48.3% 0.102 164.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #973074, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Warm Purple #952E8F ΔE 0.046
- Red Violet #9E0168 ΔE 0.046
- Light Eggplant #894585 ΔE 0.049
- Deep Magenta #A0025C ΔE 0.053
- Dark Fuchsia #9D0759 ΔE 0.054
- Violet Red #A50055 ΔE 0.062
- Berry #990F4B ΔE 0.068
- Mulberry #920A4E ΔE 0.069
Use #973074 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.