#97264C
Closest named color: Berry (#990F4B). oklch(45.9% 0.15 5.2), rgb(151, 38, 76).
Aa
White text reads best on this color (7.78:1).
About this color
#97264C is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.150 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.025 away. White text reads best on it, at 7.78:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.150) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.69:1 |
| White text | 7.78:1 |
Values
| HEX | #97264C |
| RGB | rgb(151, 38, 76) |
| HSL | hsl(340, 60%, 37%) |
| OKLCH | oklch(45.9% 0.15 5.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #97264C | 7.78:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #97264C | 2.69:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #97264C text on white | 7.78:1 | AAA | Lc 85.9 | Fine for body text |
| #97264C text on black | 2.69:1 | Fails | Lc -16.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD4
oklch(88.4% 0.05 5.6)
-
Step 300
300
#F2A9B9
oklch(80.9% 0.088 4.8)
-
Step 400
400
#E87894
oklch(70.7% 0.141 5.5)
-
Step 500
500
#DD4F7A
oklch(63% 0.18 5.3)
-
Step 600
600
#C82A63
oklch(55.5% 0.195 5.2)
-
Step 700
700
#AD1A52
oklch(49.1% 0.182 5.4)
-
Step 800
800 (this color)
#97264C
oklch(45.9% 0.15 5.2)
-
Step 900
900
#711E39
oklch(37.7% 0.118 5.1)
-
Step 950
950
#431321
oklch(27% 0.075 5.7)
#97264C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41444D | 0.168 |
| Deuteranopia (no green cones) | #5F5A49 | 0.152 |
| Tritanopia (no blue cones) | #A50E36 | 0.041 |
| Achromatopsia (no color) | #525252 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #97264C
#97264C
oklch(45.9% 0.15 5.2)
- #00665E
#00665E
oklch(45.9% 0.081 185.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #97264C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.025
- Purple Red #990147 ΔE 0.032
- Cranberry #9E003A ΔE 0.036
- Mulberry #920A4E ΔE 0.037
- Dark Fuchsia #9D0759 ΔE 0.041
- Violet Red #A50055 ΔE 0.042
- Deep Magenta #A0025C ΔE 0.047
- Rouge #AB1239 ΔE 0.047
Use #97264C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.