#971D73
Closest named color: Red Violet (#9E0168). oklch(46.7% 0.177 343.2), rgb(151, 29, 115).
Aa
White text reads best on this color (7.66:1).
About this color
#971D73 is a medium-dark, vivid purple. In OKLCH its lightness is 47%, its chroma 0.177 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.026 away. White text reads best on it, at 7.66:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.73:1 |
| White text | 7.66:1 |
Values
| HEX | #971D73 |
| RGB | rgb(151, 29, 115) |
| HSL | hsl(318, 68%, 35%) |
| OKLCH | oklch(46.7% 0.177 343.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #971D73 | 7.66:1 | AAA | Lc -90.1 | Preferred for body text |
| Black text on #971D73 | 2.73:1 | Fails | Lc 18.8 | Dividers and decoration only |
| #971D73 text on white | 7.66:1 | AAA | Lc 85.3 | Fine for body text |
| #971D73 text on black | 2.73:1 | Fails | Lc -16.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F7E4EE
oklch(93.7% 0.024 344.4)
-
Step 200
200
#F1CDE1
oklch(88.5% 0.048 343.6)
-
Step 300
300
#E9ABCF
oklch(81% 0.086 343.5)
-
Step 400
400
#DB7CB7
oklch(70.8% 0.137 343.2)
-
Step 500
500
#CE56A5
oklch(63.1% 0.176 343)
-
Step 600
600
#B93690
oklch(55.6% 0.191 343)
-
Step 700
700 (this color)
#971D73
oklch(46.7% 0.177 343.2)
-
Step 800
800
#812263
oklch(42.6% 0.147 343.2)
-
Step 900
900
#682351
oklch(37.7% 0.114 343.1)
-
Step 950
950
#3D152F
oklch(26.8% 0.072 343.3)
#971D73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C4675 | 0.198 |
| Deuteranopia (no green cones) | #525A70 | 0.171 |
| Tritanopia (no blue cones) | #A11D46 | 0.078 |
| Achromatopsia (no color) | #535353 | 0.179 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #971D73
#971D73
oklch(46.7% 0.177 343.2)
- #006B49
#006B49
oklch(46.7% 0.101 162.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #971D73, closest first.
No curated palette has a color within ΔE 0.04 of #971D73.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.026
- Deep Magenta #A0025C ΔE 0.042
- Dark Fuchsia #9D0759 ΔE 0.044
- Warm Purple #952E8F ΔE 0.047
- Violet Red #A50055 ΔE 0.056
- Mulberry #920A4E ΔE 0.060
- Dark Magenta #8B008B ΔE 0.060
- Berry #990F4B ΔE 0.064
Use #971D73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.