#971B49
Closest named color: Berry (#990F4B). oklch(44.9% 0.16 5), rgb(151, 27, 73).
Aa
White text reads best on this color (8.17:1).
About this color
#971B49 is a dark, vivid red. In OKLCH its lightness is 45%, its chroma 0.160 and its hue 5°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.012 away. White text reads best on it, at 8.17:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | vivid (0.160) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.56:1 |
| White text | 8.17:1 |
Values
| HEX | #971B49 |
| RGB | rgb(151, 27, 73) |
| HSL | hsl(338, 70%, 35%) |
| OKLCH | oklch(44.9% 0.16 5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #971B49 | 8.17:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #971B49 | 2.56:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #971B49 text on white | 8.17:1 | AAA | Lc 86.8 | Fine for body text |
| #971B49 text on black | 2.56:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E7
oklch(93.6% 0.027 6.2)
-
Step 200
200
#F9CCD4
oklch(88.6% 0.052 6.2)
-
Step 300
300
#F5A7B8
oklch(80.8% 0.094 5.1)
-
Step 400
400
#EC7494
oklch(70.7% 0.151 4.9)
-
Step 500
500
#E2497A
oklch(63.2% 0.192 5)
-
Step 600
600
#CD1E63
oklch(55.6% 0.208 5)
-
Step 700
700
#B10852
oklch(49.2% 0.194 5)
-
Step 800
800 (this color)
#971B49
oklch(44.9% 0.16 5)
-
Step 900
900
#731A39
oklch(37.7% 0.124 4.6)
-
Step 950
950
#441121
oklch(26.9% 0.079 5)
#971B49 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C404A | 0.181 |
| Deuteranopia (no green cones) | #5C5846 | 0.164 |
| Tritanopia (no blue cones) | #A50030 | 0.044 |
| Achromatopsia (no color) | #4F4F4F | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #971B49
#971B49
oklch(44.9% 0.16 5)
- #00635B
#00635B
oklch(44.9% 0.079 185.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #971B49, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.012
- Purple Red #990147 ΔE 0.018
- Mulberry #920A4E ΔE 0.025
- Cranberry #9E003A ΔE 0.026
- Dark Fuchsia #9D0759 ΔE 0.034
- Violet Red #A50055 ΔE 0.037
- Deep Magenta #A0025C ΔE 0.041
- Red Wine #8C0034 ΔE 0.043
Use #971B49 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.