#971968
Closest named color: Red Violet (#9E0168). oklch(45.9% 0.175 348.3), rgb(151, 25, 104).
Aa
White text reads best on this color (7.91:1).
About this color
#971968 is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.175 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.018 away. White text reads best on it, at 7.91:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.175) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.65:1 |
| White text | 7.91:1 |
Values
| HEX | #971968 |
| RGB | rgb(151, 25, 104) |
| HSL | hsl(322, 72%, 35%) |
| OKLCH | oklch(45.9% 0.175 348.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #971968 | 7.91:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #971968 | 2.65:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #971968 text on white | 7.91:1 | AAA | Lc 85.9 | Fine for body text |
| #971968 text on black | 2.65:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F7CBDF
oklch(88.6% 0.056 349.2)
-
Step 300
300
#F2A6CC
oklch(80.9% 0.101 348.2)
-
Step 400
400
#E871B2
oklch(70.7% 0.164 348.2)
-
Step 500
500
#DD439F
oklch(63% 0.209 348)
-
Step 600
600
#C81089
oklch(55.5% 0.226 348.3)
-
Step 700
700
#AB0074
oklch(49% 0.206 348.3)
-
Step 800
800 (this color)
#971968
oklch(45.9% 0.175 348.3)
-
Step 900
900
#71164E
oklch(37.7% 0.136 348.1)
-
Step 950
950
#43102D
oklch(27.1% 0.086 349.3)
#971968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #30436A | 0.196 |
| Deuteranopia (no green cones) | #555965 | 0.171 |
| Tritanopia (no blue cones) | #A2103F | 0.070 |
| Achromatopsia (no color) | #515151 | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #971968
#971968
oklch(45.9% 0.175 348.3)
- #00684E
#00684E
oklch(45.9% 0.093 168.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #971968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.018
- Deep Magenta #A0025C ΔE 0.027
- Dark Fuchsia #9D0759 ΔE 0.027
- Violet Red #A50055 ΔE 0.042
- Mulberry #920A4E ΔE 0.043
- Berry #990F4B ΔE 0.046
- Purple Red #990147 ΔE 0.052
- Warm Purple #952E8F ΔE 0.064
Use #971968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.