#971965
Closest named color: Red Violet (#9E0168). oklch(45.8% 0.173 349.8), rgb(151, 25, 101).
Aa
White text reads best on this color (7.94:1).
About this color
#971965 is a medium-dark, vivid red. In OKLCH its lightness is 46%, its chroma 0.173 and its hue 350°. Its hue sits on the warm side of the wheel. The nearest named color is Red Violet (#9E0168), ΔE 0.020 away. White text reads best on it, at 7.94:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.173) |
| Temperature | warm |
| Nearest name | Red Violet (#9E0168) |
| Black text | 2.64:1 |
| White text | 7.94:1 |
Values
| HEX | #971965 |
| RGB | rgb(151, 25, 101) |
| HSL | hsl(324, 72%, 35%) |
| OKLCH | oklch(45.8% 0.173 349.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #971965 | 7.94:1 | AAA | Lc -90.9 | Preferred for body text |
| Black text on #971965 | 2.64:1 | Fails | Lc 18.0 | Dividers and decoration only |
| #971965 text on white | 7.94:1 | AAA | Lc 86.1 | Fine for body text |
| #971965 text on black | 2.64:1 | Fails | Lc -16.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FDF2F7
oklch(97.1% 0.013 347.9)
-
Step 100
100
#FAE2ED
oklch(93.5% 0.03 348.2)
-
Step 200
200
#F7CBDE
oklch(88.5% 0.055 350.5)
-
Step 300
300
#F3A6CA
oklch(81% 0.101 350)
-
Step 400
400
#E972AF
oklch(70.8% 0.161 350)
-
Step 500
500
#DE449B
oklch(63.1% 0.207 349.9)
-
Step 600
600
#C91286
oklch(55.6% 0.225 349.7)
-
Step 700
700
#AC0071
oklch(49.1% 0.205 349.8)
-
Step 800
800 (this color)
#971965
oklch(45.8% 0.173 349.8)
-
Step 900
900
#71164C
oklch(37.6% 0.135 349.4)
-
Step 950
950
#43102C
oklch(27.1% 0.085 350.4)
#971965 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #314367 | 0.195 |
| Deuteranopia (no green cones) | #565962 | 0.171 |
| Tritanopia (no blue cones) | #A30D3E | 0.067 |
| Achromatopsia (no color) | #515151 | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #971965
#971965
oklch(45.8% 0.173 349.8)
- #00674F
#00674F
oklch(45.7% 0.091 169.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #971965, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Violet #9E0168 ΔE 0.020
- Dark Fuchsia #9D0759 ΔE 0.023
- Deep Magenta #A0025C ΔE 0.024
- Mulberry #920A4E ΔE 0.038
- Violet Red #A50055 ΔE 0.038
- Berry #990F4B ΔE 0.041
- Purple Red #990147 ΔE 0.047
- Red Purple #820747 ΔE 0.066
Use #971965 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.