#97074E
Closest named color: Berry (#990F4B). oklch(44.1% 0.174 0.4), rgb(151, 7, 78).
Aa
White text reads best on this color (8.54:1).
About this color
#97074E is a dark, vivid red. In OKLCH its lightness is 44%, its chroma 0.174 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Berry (#990F4B), ΔE 0.010 away. White text reads best on it, at 8.54:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | vivid (0.174) |
| Temperature | warm |
| Nearest name | Berry (#990F4B) |
| Black text | 2.45:1 |
| White text | 8.54:1 |
Values
| HEX | #97074E |
| RGB | rgb(151, 7, 78) |
| HSL | hsl(330, 91%, 31%) |
| OKLCH | oklch(44.1% 0.174 0.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #97074E | 8.54:1 | AAA | Lc -92.0 | Preferred for body text |
| Black text on #97074E | 2.45:1 | Fails | Lc 16.7 | Dividers and decoration only |
| #97074E text on white | 8.54:1 | AAA | Lc 87.3 | Fine for body text |
| #97074E text on black | 2.45:1 | Fails | Lc -14.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FACAD7
oklch(88.4% 0.057 0.3)
-
Step 300
300
#F8A5BD
oklch(81% 0.102 0.8)
-
Step 400
400
#EF6F9C
oklch(70.6% 0.164 0)
-
Step 500
500
#E63F83
oklch(63.1% 0.209 0.6)
-
Step 600
600
#D0006D
oklch(55.5% 0.225 0.3)
-
Step 700
700
#B0005B
oklch(49% 0.199 0.4)
-
Step 800
800 (this color)
#97074E
oklch(44.1% 0.174 0.4)
-
Step 900
900
#76133E
oklch(37.8% 0.136 0.6)
-
Step 950
950
#450E24
oklch(26.9% 0.086 0.5)
#97074E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #343C4F | 0.198 |
| Deuteranopia (no green cones) | #58554B | 0.176 |
| Tritanopia (no blue cones) | #A5002D | 0.059 |
| Achromatopsia (no color) | #4C4C4C | 0.176 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #97074E
#97074E
oklch(44.1% 0.174 0.4)
- #006155
#006155
oklch(44.2% 0.08 180.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #97074E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Berry #990F4B ΔE 0.010
- Mulberry #920A4E ΔE 0.011
- Purple Red #990147 ΔE 0.012
- Dark Fuchsia #9D0759 ΔE 0.021
- Deep Magenta #A0025C ΔE 0.028
- Violet Red #A50055 ΔE 0.031
- Cranberry #9E003A ΔE 0.035
- Red Violet #9E0168 ΔE 0.044
Use #97074E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.