#970438
Closest named color: Cranberry (#9E003A). oklch(43.3% 0.171 11.4), rgb(151, 4, 56).
Aa
White text reads best on this color (8.78:1).
About this color
#970438 is a dark, vivid red. In OKLCH its lightness is 43%, its chroma 0.171 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Cranberry (#9E003A), ΔE 0.015 away. White text reads best on it, at 8.78:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | vivid (0.171) |
| Temperature | warm |
| Nearest name | Cranberry (#9E003A) |
| Black text | 2.39:1 |
| White text | 8.78:1 |
Values
| HEX | #970438 |
| RGB | rgb(151, 4, 56) |
| HSL | hsl(339, 95%, 30%) |
| OKLCH | oklch(43.3% 0.171 11.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #970438 | 8.78:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #970438 | 2.39:1 | Fails | Lc 16.2 | Dividers and decoration only |
| #970438 text on white | 8.78:1 | AAA | Lc 87.8 | Fine for body text |
| #970438 text on black | 2.39:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FDE2E5
oklch(93.6% 0.03 10)
-
Step 200
200
#FBCBD0
oklch(88.5% 0.055 11.2)
-
Step 300
300
#FAA6B0
oklch(81% 0.1 11.7)
-
Step 400
400
#F27187
oklch(70.7% 0.159 11.5)
-
Step 500
500
#E94169
oklch(63.1% 0.204 11.5)
-
Step 600
600
#D40151
oklch(55.5% 0.222 11.4)
-
Step 700
700
#B40043
oklch(49.1% 0.196 11.6)
-
Step 800
800 (this color)
#970438
oklch(43.3% 0.171 11.4)
-
Step 900
900
#78142F
oklch(37.8% 0.133 11.6)
-
Step 950
950
#470F1C
oklch(27.1% 0.085 11.3)
#970438 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393939 | 0.192 |
| Deuteranopia (no green cones) | #5B5434 | 0.175 |
| Tritanopia (no blue cones) | #A60020 | 0.045 |
| Achromatopsia (no color) | #4B4B4B | 0.172 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #970438
#970438
oklch(43.3% 0.171 11.4)
- #005D5B
#005D5B
oklch(43.2% 0.074 192.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #970438, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cranberry #9E003A ΔE 0.015
- Purple Red #990147 ΔE 0.024
- Red Wine #8C0034 ΔE 0.026
- Berry #990F4B ΔE 0.028
- Mulberry #920A4E ΔE 0.036
- Carmine #9D0216 ΔE 0.043
- Auburn #9B2226 ΔE 0.045
- Rouge #AB1239 ΔE 0.047
Use #970438 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.